Manager Marketing

Biopharma Careers; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Biopharma Careers in India is seeking a Marketing Manager, Speciality Care to drive strategic and operational leadership of the Oncology and Rare Disease portfolio in India. You will lead brand strategy, launches, go-to-market execution, stakeholder engagement, and cross‑functional collaboration to maximize patient access and business performance.

You will shape lifecycle plans for oncology brands, manage GTM roadmaps, forecast demand, and develop patient access solutions while coordinating with

Qualifications

• MBA/PGDM in Marketing from a reputed institution.
• Experience in pharmaceutical marketing and brand management.
• Strong stakeholder management and cross-functional leadership.

Responsibilities

• Lead annual brand planning and strategic prioritization for oncology brands.
• Develop and execute comprehensive brand strategies to achieve objectives.
• Drive lifecycle management and monitor performance, insights, and risks.
• Lead GTM strategies, demand forecasting, and market access initiatives.
• Plan and execute launches for oncology and rare disease assets in India.
• Coordinate with Sales, Medical Affairs, Market Access, Regulatory, and QA teams.

Skills

Brand strategy

Market research

Cross-functional leadership

Stakeholder management

Digital marketing

Education

MBA/PGDM in Marketing

Bachelor's in Life Sciences or related

Tools

CRM

Data analytics tools

Job description

Work Your Magic with us! Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Job Description – Marketing Manager, Speciality Care

Location

India

Role Purpose

The Marketing Manager will be responsible for driving the strategic and operational leadership of the Oncology and Rare Disease portfolio in India. This role will lead brand strategy, innovator launches, go-to-market execution, stakeholder engagement, and cross‑functional collaboration to maximize patient access and business performance. The incumbent will play a critical role in accelerating growth of the existing oncology portfolio while preparing and executing successful launches of upcoming oncology and rare disease assets in India.

Key Responsibilities

Brand Strategy & Portfolio Management

• Lead annual brand planning and strategic prioritization for existing oncology brands across urothelial carcinoma, renal cell carcinoma, lung cancer, and future indications.
• Develop and execute comprehensive brand strategies to achieve topline and bottom‑line objectives.
• Drive lifecycle management strategies to maximize market opportunities and brand growth.
• Monitor brand performance, competitive landscape, market dynamics, and customer insights to identify opportunities and risks.

New Product Launches & Business Case Development

• Lead development of business cases, launch readiness plans, and commercialization strategies for oncology and rare disease assets.
• Drive innovator launch excellence by developing launch roadmaps, demand forecasting, patient funnels, pricing assumptions, and market access strategies.
• Support successful launch of the Rare Disease portfolio in India, including development and execution of:
  • Go‑to‑Market (GTM) strategies
  • Patient identification and referral pathways
  • Stakeholder engagement plans
  • Patient support models
  • Access and affordability solutions
  • Omnichannel customer engagement strategies
  • Launch readiness tracking and governance

Marketing Execution

• Develop and execute integrated marketing campaigns that effectively communicate product science, clinical value, and patient outcomes.
• Create annual execution plans across national, regional, and local levels, including:
  • Speaker programs
  • Advisory boards
  • Scientific meetings
  • Disease awareness initiatives
  • Public relations activities
  • Digital and omnichannel engagement programs

Market Insights & Customer Engagement

• Generate actionable insights through market research, customer interactions, advisory boards, and competitive intelligence.
• Build strong partnerships with Key Opinion Leaders (KOLs), healthcare professionals, hospitals, patient advocacy groups, and other stakeholders.
• Leverage customer intelligence and segmentation to optimize engagement strategies and improve brand performance.

Market Access & Patient Solutions

• Develop and execute market access initiatives to improve patient access and increase brand penetration.
• Collaborate with internal and external stakeholders to identify patient access barriers and implement sustainable solutions.
• Support development of patient support programs and innovative access models where appropriate.

Cross‑Functional Leadership

• Partner closely with:
  • Sales teams to translate strategy into field execution
  • Medical Affairs on scientific engagement, speaker development, and disease strategies
  • Market Access and Government Affairs on reimbursement and access initiatives
  • Regulatory, Legal, and Compliance teams to ensure adherence to all applicable regulations
  • Supply Chain and Quality teams to ensure uninterrupted product availability
  • Commercial Excellence teams for analytics, market research, customer intelligence, and capability building
• Drive alignment across functions to deliver business objectives in a highly matrixed environment.

Sales Force Effectiveness

• Equip field teams with impactful promotional tools, customer insights, and scientific communication materials.
• Ensure regular sales training and capability development programmes to enhance execution excellence.
• Monitor sales performance and recommend corrective actions where necessary.

Strategic Partnerships & Internal Leadership

• Build and manage relationships with agencies, media partners, vendors, and external stakeholders.
• Lead planning and execution of key internal meetings including:
  • Plan of Action (POA) meetings
  • National sales meetings
  • Launch readiness reviews
  • Leadership reviews
• Manage marketing budgets efficiently to maximise return on investment.

Qualifications

• MBA/PGDM in Marketing from a reputed Indian or international institution.
• Bachelor's degree in Life Sciences, Pharmacy, Medicine, Biotechnology, or related disciplines preferred.
• 8+ years of experience in pharmaceutical marketing.
• Willingness to travel within India and internationally based on business requirements.

Experience & Knowledge

Required

• Proven experience in pharmaceutical marketing and brand management.
• Demonstrated success in developing and implementing marketing strategies that deliver strong commercial outcomes.
• Experience in brand strategy, commercial planning, customer intelligence, and go‑to‑market execution.
• Strong stakeholder management and cross‑functional leadership skills.
• Experience working with KOLs and external healthcare stakeholders.
• Strong project management skills with experience managing agencies, vendors, marketing partners, and budgets.
• Excellent analytical, communication, presentation, and influencing skills.
• Strong understanding of pharmaceutical compliance, legal, and regulatory requirements.

Preferred

• Oncology and/or Rare Disease marketing experience.
• Experience launching innovative or specialty products.
• Experience in innovator launches within oncology, rare diseases, or specialty care.
• Previous sales experience.
• Experience in patient access initiatives, patient support programmes, and market access strategy development.
• Exposure to customer segmentation, omnichannel marketing, and digital engagement models.

Leadership Competencies

• Strategic Thinking
• Patient‑Centric Mindset
• Innovation & Agility
• Execution Excellence
• Cross‑Functional Collaboration
• Business Acumen
• Results Orientation
• People Leadership & Team Development
• Stakeholder Management
• Decision Making Under Ambiguity

Languages

• English (Required)
• Hindi (Preferred)
• Additional Indian languages (Nice to Have)

What We Offer

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace.

Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress.

What we offer

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!