Manager-Liabilities Strategy

Ujjivan Small Finance Bank; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Ujjivan Small Finance Bank is seeking a Manager-Liabilities Strategy (AVP-I) to shape medium to long-term strategy from the HO in Bengaluru. You will drive deposit strategies, market analysis, and branch expansion to enhance growth and profitability across verticals.

The role requires aligning initiatives with regulatory requirements and driving governance through cross-functional collaboration with Finance and Business teams.

Responsibilities

• Support the annual strategic planning exercise across businesses and quarterly strategy reviews
• Develop deposit mobilization strategies to support asset growth and optimize cost of funds
• Oversee in-depth market research and competitive analysis to identify growth opportunities and potential threats
• Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions
• Oversee liability portfolio performance including CASA ratio optimization and deposit retention strategies
• Formulate branch expansion strategies ensuring 25% rural presence requirement
• Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings
• Collaborate with branch teams to improve customer acquisition and relationship deepening initiatives
• Identify customer experience enhancement initiatives
• Identify partnership opportunities with fintech companies
• Management presentations on strategic initiatives and market developments
• Collaborate extensively internally to ensure the Banks strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Banks overall objectives
• Establish governance frameworks for strategic initiatives, ensuring that all new initiatives are monitored for success and aligned with the bank's strategic priorities
• Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Banks progress against its objectives
• Develop performance management frameworks to monitor strategic initiatives across business verticals, ensuring timely and effective execution
• Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives, digital growth

Job description

Job Description

Job Title: Manager-Liabilities Strategy

Grade: AVP-I

Department: Strategy Transformation

Location: HO

Sub-Department: Strategy Key Initiatives

Type of Position: Full-time

Reports To: Lead-Liabilities Strategy

Reporting Into: NA

Role Purpose Objective

• Support creation and periodically modification of bank's medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.
• To identify, plan, and support execute strategic initiatives that drive sustainable liabilities growth, reduce cost of funds, improve branch and overall profitability in alignment with organizational vision and regulatory requirements.
• Ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.
• Monitor and report on key performance indicators to measure the success of strategic initiatives

SIZE OF THE ROLE

FINANCIAL SIZE

Liabilities: 36,000+ Cr.

NON-FINANCIAL SIZE

Number of portfolio products: 20+

KEY DUTIES RESPONSIBILITIES OF THE ROLE Business/ Financials

• Support the annual strategic planning exercise across businesses and quarterly strategy reviews
• Develop deposit mobilization strategies to support asset growth and optimize cost of funds
• Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats.
• Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions.
• Oversee liability portfolio performance including CASA ratio optimization and deposit retention strategies
• Formulate branch expansion strategies ensuring 25% rural presence requirement

Customer (Both Internal External)

• Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings
• Collaborate with branch teams to improve customer acquisition and relationship deepening initiatives
• Identify customer experience enhancement initiatives
• Identify partnership opportunities with fintech companies

Internal Process

• Management presentations on strategic initiatives and market developments
• Collaborate extensively internally to ensure the Banks strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Banks overall objectives.
• Establish governance frameworks for strategic initiatives, ensuring that all new initiatives are monitored for success and aligned with the bank's strategic priorities.
• Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Banks progress against its objectives.
• Develop performance management frameworks to monitor strategic initiatives across business verticals, ensuring timely and effective execution.
• Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives, digital growth