Manager - Editing - Promos

Zee Entertainment Enterprises; Chennai District; On-site; INR 400,000 - 560,000; Full time

Job summary

Zee Entertainment Enterprises in Chennai is seeking a skilled Promo Editor to craft engaging on-air promos that reflect channel branding and programming goals. You will blend storytelling with technical editing to deliver high-quality assets for TV and digital platforms.

The role requires strong knowledge of Premiere Pro, post-production workflows, and a keen eye for audience engagement, timing, and broadcast standards.

Qualifications

• Proven ability to edit and assemble promotional content that aligns with brand guidelines.
• Strong storytelling, pacing, and visual communication skills.
• Experience delivering promos for broadcast and multi-platform distribution.

Responsibilities

• Understand creative briefs from the OAP team and interpret channel-specific promo requirements.
• Edit and create promos, teasers, packaging elements, and campaign assets per brand guidelines.
• Provide creative inputs and innovative storytelling during the promo creation process.
• Incorporate channel positioning, audience preferences, and content genre into edits.
• Ensure all promos meet broadcast quality standards and technical specs.
• Collaborate with OAP, Programming, Creative, Marketing, and Operations for timely delivery.
• Manage video and audio elements to create engaging viewer experiences.
• Maintain quality control and compliance with broadcasting parameters.
• Stay updated with industry trends, promo styling, editing innovations, and audience formats.
• Optimize content for multi-platform distribution including TV and digital.

Skills

Storytelling

Editing

Channel branding understanding

Broadcast standards knowledge

Tools

Adobe Premiere Pro

Media workflows

Sound design

Video formats knowledge

Job description

Job Description

The Promo Editor will be responsible for creating compelling on-air promotional content in line with channel branding and programming objectives. The role requires a blend of creative storytelling, technical expertise, and a strong understanding of broadcast standards to deliver high-quality promos that engage audiences and support channel marketing strategies.

Key Responsibilities

• Understand creative briefs provided by the OAP (On-Air Promotion) team and interpret channel-specific promotional requirements.
• Edit and create impactful promos, teasers, channel packaging elements, and campaign assets aligned with brand guidelines.
• Provide creative inputs and innovative storytelling techniques during the promo creation process.
• Incorporate channel positioning, audience preferences, and content genre into promotional edits.
• Ensure all promotional content adheres to broadcast quality standards and technical specifications.
• Collaborate with OAP, Programming, Creative, Marketing, and Operations teams to ensure timely delivery of promos.
• Manage video and audio elements to create compelling viewer experiences.
• Maintain quality control and compliance with broadcasting parameters.
• Stay updated with industry trends, latest promo styling techniques, editing innovations, and audience engagement formats.
• Optimize content for multi-platform distribution including television and digital platforms.

Job Requirement

Technical Skills

• Expertise in Adobe Premiere Pro.
• Strong knowledge of Video and Audio Formats.
• Good understanding of Broadcast Parameters and Quality Standards.
• Strong audio editing and sound design sense.
• Knowledge of media workflows, post-production processes, and content delivery standards.

Creative Skills

• Creative expertise in designing and editing television promos.
• Strong storytelling and visual communication skills.
• Understanding of latest on-air promo styling trends and broadcast aesthetics.
• Ability to translate channel objectives into engaging viewer communication.
• Strong sense of pacing, music selection, graphics integration, and visual impact.