- Strategic media and influencer management
- Corporate and policy advocacy
- Leadership and internal stakeholder advisory
- Crisis and reputation risk management
- Digital and brand storytelling narrative
Job Description: -
The incumbent will be responsible for-
Reputation and narrative leadership
- Drive integrated communications strategy across businesses
- Build and maintain a positive public image through consistent messaging and transparent communication.
- Engage proactively with stakeholders (customers, partners, media, regulators) to reinforce credibility.
- Monitor and respond to reputational risks swiftly and effectively.
- Represent the organization at key forums, conferences, and industry events.
Strategic media and influencer management
- Build high-impact media narratives + influencer ecosystem
- Cultivate and sustain strong relationships with key journalists, editors, and media outlets.
- Identify and engage relevant influencers whose values and audiences align with the brand.
- Ensure strategic placement of thought leadership content, press releases, and stories in high-impact media channels.
- Monitor media and influencer narratives to detect risks early.
- Implement proactive reputation management strategies to counter misinformation or negative coverage.
Corporate and policy advocacy
- Engage policymakers, bureaucrats, industry bodies
- Advocate for policies that align with organizational priorities and support sustainable growth.
- Demonstrate commitment to ethical practices, compliance, and social responsibility in advocacy efforts.
- Anticipate policy changes and regulatory risks that could impact operations and develop proactive strategies to mitigate reputational or compliance challenges.
- Maintain transparent communication about advocacy positions and activities.
Leadership and internal stakeholder advisory
- Manage relationships with key internal stakeholders across functions and business units
- Act as strategic advisor to business heads
- Provide timely, data-driven insights and recommendations to senior leadership for decision-making.
- Ensure cross-functional teams are aligned with corporate strategy and narrative.
- Facilitate collaboration between departments to drive unified execution of organizational goals.
- Provide counsel to leadership during sensitive internal issues or crises.
Crisis and reputation risk management
- Anticipate and manage communication risks
- Develop and maintain crisis communication and reputation risk management frameworks
- Establish monitoring systems (media, social, stakeholder feedback) to identify potential reputation risks before they escalated.
- Ensure timely, transparent, and consistent communication during crises.
- Maintain strong relationships with government, regulators, media, and internal stakeholders to enable smoother crisis navigation.
- Implement post-crisis reputation rebuilding strategies.
- Track reputation scores, sentiment analysis, and stakeholder feedback post-crisis.
Digital and brand storytelling narrative
- Create and oversee digital content strategies across owned and earned channels
- Craft and maintain a consistent, authentic brand story that reflects the organization’s vision, mission, and values.
Requisite Qualification
Graduate and post-graduate qualification in any field or Diploma in communications.
Preferred
Graduate in any discipline with post-graduate qualification from a reputed institute in PR/Communications/Media/Journalism.
Requisite Experience
12 years of relevant work experience in PR & Corporate Communication functions.
Relevant network with media- especially with consumer & corporate media.
Preferred
3 - 5 yrs of experience in a PR agency
Corporate stint post working with an agency.
Skills Required
Special Skills Required
- Written and oral communication skills
- Ability to manage internal stakeholders.
- Ability to manage media and influence the same to speak on behalf of GEG
- Draw media narratives based on business needs/ goals