Manager - Content Licensing And Merchandising_Mumbai

Sky Blue Media Sdn Bhd; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Performance Bonus

Health Insurance

5-day work week

Job summary

SkyBlue Media Group seeks a Content Licensing & Merchandising Manager/Senior Manager to close high-value IP deals, drive licensing to platforms, and onboard partners for apparel and toys. The role is sales-heavy and entrepreneurial, with target-driven outcomes in a fast-paced media environment.

You will acquire IPs from creators, pitch to OTT platforms and retailers, and manage end-to-end negotiations. Strong negotiation and networking skills across India markets are essential.

Qualifications

• 5+ years in sales, BD, or client-facing roles in media licensing.
• Proven track record of closing sales deals.
• Understanding of IP licensing, rights, and merchandising royalty models.
• Existing Mumbai content creator/retail network is a plus.
• Exceptional verbal and written presentation skills.

Responsibilities

• IP acquisition and inbounding to secure representation rights for IPs.
• Pitch IPs to OTT platforms, broadcasters, and syndication partners.
• Onboard manufacturing partners to turn IPs into apparel and toys.
• Manage sales pipeline and coordinate with legal or finance for contracts.

Skills

Sales experience

Negotiation skills

Cold calling

IP licensing knowledge

Relationship building

Platform pitching

Job description

Job Description:

About SkyBlue Media Group

We are an international media company with operations across Malaysia, Dubai, and India, specializing in creating impactful brand experiences across diverse media platforms. Over the past 15+ years, we have established a strong reputation for innovation, scale, and effectiveness in the OOH and entertainment marketing space.

Our Markets & Expertise

• Malaysia – OOH Media Leadership
  With over 15 years of experience, we are one of Malaysia’s leading OOH media companies, offering a nationwide portfolio of outdoor and transit advertising formats. Our strong partnerships in cinema, retail, and outdoor environments ensure unmatched visibility and brand recall.
• Dubai – Transit Media Exclusivity
  Through SB Mobility Media LLC, we hold the exclusive 5-year rights from Dubai’s Roads & Transport Authority (RTA) to manage bus and transit media. This includes bus exteriors, shelters, stations, and MUPIs, making us a leading player in transit advertising across the UAE.
• India – Entertainment & Content Integrations
  Expanding into the world’s largest film and OTT markets, we are establishing our Mumbai-based operations focused on in-film brand integrations, OTT partnerships, and branded entertainment solutions. Supported by our AI-driven placement and analytics platform, we connect brands with audiences through story-driven content integrations that deliver measurable impact.

View our websites at - https://www.skybluemedia.my/ I https://skybluemedia.ae/

SkyBlue Cinematix_India

Is a premier media partner operating at the dynamic intersection of brands and content. We specialize in building strategic brand-content collaborations, seamless integrations, and cross-platform alliances. We act as the bridge between intellectual property (IP) owners, streaming/broadcast platforms, and retail brands to unlock massive commercial value across Animation, Bollywood, and Gaming ecosystems.

About the Role

We are seeking an aggressive, results-driven Content Licensing & Merchandising Manager / Senior Manager who loves closing deals.

This is a highly entrepreneurial, sales-heavy role. You will be responsible for the entire pipeline: first, reaching out to creators and studios to acquire high-value IPs; second, pitching and licensing those IPs to major platforms; and third, onboarding manufacturing partners to turn those IPs into profitable merchandise (specifically focusing on Apparel and Toys).

If you are a smooth negotiator who knows how to hustle, build rapport with IP holders, and drive hard sales closures, this role is for you.

Key Responsibilities

• IP Acquisition & Inbounding:
  • a) Proactively hunt, connect, and build relationships with IP holders, animation studios, Bollywood creators, and gaming developers to secure representation rights for their properties.
  • b) Convince creators and IP owners of SkyBlue’s capabilities to monetize and elevate their content.
• Platform Pitching & Sales Closure:
  • a) Pitch acquired IPs to domestic and international OTT platforms, broadcasters, digital networks, and syndication partners.
  • b) Drive the sales process end-to-end—from initial cold outreach and pitching to commercial negotiations and contract closure.
• Merchandising & Retail Monetization:
  • a) Pitch the represented IPs to retail brands, D2C companies, and manufacturers to launch co-branded consumer products, with a core focus on Apparel and Toys.
  • b) Secure minimum guarantees (MGs) and lucrative royalty structures from merchandising licensees.
• Account & Pipeline Management:
  • a) Maintain a robust sales pipeline, tracking all outreach, active pitches, and deal statuses.
  • b) Coordinate with internal legal and finance teams to wrap up contract vetting and invoicing smoothly.

Required Qualifications and Skills

• Experience: 5 years plus of hardcore sales, business development, or client-facing experience in media syndication, celebrity management, ad-sales, or brand licensing.
• Core Competency: A proven track record of closing sales deals. You must be comfortable with aggressive pitching, cold calling, and handling objections.
• Industry Knowledge: A solid grasp of how IP licensing, syndication rights, and merchandising royalty models work.
• Network: Existing relationships with content creators, production houses, or retail brands in Mumbai is a massive advantage.
• Communication: Exceptional verbal and written presentation skills. You must be able to command a room and pitch effectively to C-level executives.

Perks and Benefits

• Performance Bonus: Highly lucrative, milestone-linked incentives designed for high-performing sales closers.
• Health Insurance: Comprehensive medical coverage for you.
• Work-Life Balance: A standard 5-day work week (Monday to Friday) within a high-growth, energetic media environment.

Why Sky Blue Media?

Because we don’t just work with brands and content; we help shape how audiences experience them. Every partnership here is an opportunity to redefine how storytelling meets strategy, across television, digital, and OTT. If you’re someone who understands the pulse of media and knows how to bring brands into that story, this is where you belong.