Manager, Consumer Media & Advanced Analytics

Regeneron India Private Limited; Hyderabad; Hybrid; INR 3,500,000 - 5,500,000; Full time

Job summary

Regeneron India Private Limited is seeking a Manager, Consumer Media & Advanced Analytics in Hyderabad to lead a team delivering media measurement, MMM, and advanced analytics for US brands. You will establish analytics workflows, partner with global leaders, and drive data-driven commercial decisions across marketing, sales, and brand teams.

The role requires 7+ years in analytics, 2+ years of people management, and a strong background in SAS/SQL/Python, Tableau, and Power BI.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Communications, Life Sciences, or a related field.
• MBA from a Tier 1 institution preferred.
• 7+ years of experience in media measurement, marketing analytics, digital analytics, or related commercial analytics functions.
• Minimum 2 years of people management experience leading analytics teams.
• Knowledge of pharmaceutical data sources such as IQVIA, claims, and audience-level data, with SAS, SQL, and Python.
• Experience with MMM, attribution modeling, targeting, and predictive analytics; BI tools like Tableau/Power BI.

Responsibilities

• Lead delivery across U.S. consumer media measurement and QA.
• Manage and develop a team by providing day-to-day direction and supporting growth.
• Build scalable team capabilities through standardized methodologies, documentation, training, and standards.
• Establish analytics documentation standards and measurement workflows for the Hyderabad GCC.
• Collaborate with U.S.-based leaders to drive innovation, standards, and alignment.
• Partner with marketing, brand, sales, media, analytics, agency, and alliance stakeholders.
• Oversee media measurement, attribution modeling, dashboarding, MMM validation, and advanced analytics execution.
• Review analytical findings, outputs, and insights for accuracy and relevance.
• Drive continuous improvement in reporting efficiency and analytics scalability.
• Leverage AI, ML, and automation to accelerate actionable insight generation.

Skills

Media measurement

Marketing analytics

Advanced analytics

Stakeholder management

Team leadership

Data visualization

Education

MBA from Tier 1 institution

Bachelor’s degree in Marketing/Analytics/Communications/Life Sciences

Tools

SAS

SQL

Python

Tableau

Power BI

Job description

Build our future together: Regeneron is founded on the belief that the right idea, combined with the right team, can lead to significant transformations. Our growing global network is dedicated to inventing, developing, and commercializing medicines that change lives for those with serious diseases. In doing so, we are pioneering innovative approaches to science, manufacturing, and commercialization, as well as redefining our understanding of health At Regeneron, we are seeking a Manager, Consumer Media & Advanced Analytics to join our Commercial Insights & Analytics organization in Hyderabad. As a founding member of Regeneron’s first Global Capability Center (GCC), this role will help establish the operating norms, analytics workflows, and measurement frameworks that will support consumer media, advanced analytics, and brand analytics capabilities for U.S. Immunology brands. The role will lead a team responsible for media measurement, attribution validation, advanced analytics, marketing mix modeling, and brand analytics, while partnering closely with U.S.-based stakeholders to drive data-driven commercial decision-making.

When & where

Hyderabad (Hybrid)

Discover your role

• Lead delivery across key workstreams including U.S. consumer media measurement and QA, marketing mix modeling (MMM), advanced analytics support, and brand analytics.
• Manage and develop a team by providing day-to-day direction, reviewing outputs for quality and accuracy, and supporting employee growth in a matrixed environment.
• Build scalable team capabilities through standardized methodologies, documentation, training, and operational standards.
• Establish operating norms, analytics documentation standards, and measurement workflows for the Consumer Media & Advanced Analytics function within the Hyderabad GCC.
• Collaborate with U.S.-based Commercial Insights & Analytics leaders to drive innovation, standards, and cross-functional alignment.
• Partner with marketing, brand, sales, media, analytics, agency, and alliance stakeholders to align on measurement priorities, reporting requirements, and analytical support needs.
• Lead knowledge-transfer and capability-building activities with U.S.-based counterparts to support successful transition of analytics work into the GCC.
• Oversee media measurement, attribution modeling, dashboarding, audience quality assurance, MMM validation, and advanced analytics execution.
• Review analytical findings, measurement outputs, and business insights to ensure accuracy, consistency, and relevance.
• Drive continuous improvement initiatives that enhance reporting efficiency, measurement quality, and scalability of analytics capabilities.
• Support resolution of complex data quality, measurement, and reporting challenges across multiple analytics workstreams.
• Leverage AI, machine learning, and automation technologies to improve workflow efficiency and accelerate actionable insight generation.

This role requires

• Bachelor’s degree in Marketing, Analytics, Communications, Life Sciences, or a related field.
• MBA from a Tier 1 institution or PMP certification preferred.
• 7+ years of experience in media measurement, marketing analytics, digital analytics, or related commercial analytics functions.
• Minimum 2 years of people management experience leading analytics teams.
• Strong understanding of media measurement, attribution modeling, audience segmentation, A/B testing, experimental design, and performance measurement.
• Experience conducting advanced secondary data analytics across HCP, patient, customer journey, market dynamics, and commercial performance analyses.
• Knowledge of pharmaceutical data sources such as IQVIA, claims, and audience-level data, along with analytical tools including SAS, SQL, and Python.
• Understanding of advanced analytics methodologies including marketing mix modeling, promotional response analytics, targeting, and predictive modeling.
• Experience with business intelligence and visualization platforms such as Tableau and Power BI.
• Proven ability to manage multiple priorities, ensure quality control, and deliver results in a fast-paced environment.
• Strong coaching and team development capabilities within a global matrix organization.
• Excellent stakeholder management, communication, and cross-functional collaboration skills.
• Ability to work effectively across time zones and contribute to building new processes and capabilities within a growing GCC environment.
• Strategic thinking, problem-solving attitude, and passion for using data and analytics to drive commercial outcomes.

We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship. Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits.

Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.

For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.

If you have any questions, please speak with your recruiter.

Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on‑site. Please speak with your recruiter and hiring manager for more information about on‑site expectations for your role and location.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications. For jobs in Canada: this posting is for an existing position.

Regeneron is a leading biotechnology company that invents life-transforming medicines for people with serious diseases. Founded and led for over 30 years by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to nine FDA-approved treatments and numerous product candidates in development, almost all of which were homegrown in our laboratories. Our medicines and pipeline are designed to help patients with eye diseases, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, neurology, infectious diseases and rare diseases. Regeneron is also proud of award winning culture of innovation, being recognized as a Great Place to Work in 2021, Fast Company’s Best Workplace for Innovators in 2020, and Forbes JUST companies in 2020, among others.