Manager, Campaign Operations (L09)

Synchrony; Kolkata District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Synchrony's Growth Marketing India team is seeking a Manager of Campaign Operations to lead and execute omnichannel marketing campaigns for Synchrony Financial clients. You will collaborate with client marketing managers and the US team to ensure compliance, accuracy, and timely delivery of campaigns, while driving automation and process improvements.

The role emphasizes data-driven decision making, experience with CRM tools, and a strong understanding of financial domain.

Qualifications

• Bachelor’s degree with 2+ years in Campaign Operations or 4+ years without degree with CRM tools like SAS/CI, Salesforce, Adobe or Unica.

Responsibilities

• Execute campaigns in compliance while maintaining accuracy and timelines.
• Proficient with CRM tools, data warehouses, segmentation reporting, suppression exclusions and file outputs.
• Proactively propose and implement process improvements that impact campaign data/file execution.
• Support data integration with CDP and CRM platform.
• Develop rules and setup flows for trigger-based campaigns.
• Be part of the Agile PODs to drive automation and optimization.
• Provide support on critical projects like Prescreen, Reissues and upgrades.
• Help team leaders in engagement and collaboration.

Skills

CRM tools (SAS/CI)

Campaign operations

Financial domain experience

Education

Bachelor’s degree

Job description

Role Title

Manager, Campaign Operations (L09)

Company Overview

Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.

Organizational Overview

Performance Marketing India team works closely with the marketing team in the US to support a wide range of marketing activities, including campaign operations, creative services, project tracking, compliance, and vendor management. The team is involved in every step of the process, from customer acquisition to providing marketing offers and regular updates to keep customers engaged with Synchrony.

Role Summary/Purpose

As Campaign operations manager, you will be part of the Growth marketing within synchrony financial, India and is responsible for managing and executing marketing campaigns for synchrony Financial clients within the performance marketing COE. In this role, you will be working with client marketing managers to execute the omnichannel campaigns and possible automation and / or automation. You will closely work with team leader to pair up in some of the critical and important projects like customer journey and/or profile and plays a vital role in driving the strategic initiatives.

Key Responsibilities

• Perform the campaign execution process by adhering to compliance policies and maintain the key performance indicators i.e., accuracy and timelines at 100%
• Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
• Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
• Support the team leader in activity of data integration with in CDP and CRM platform.
• Develop rules and setup the flow for trigger based campaign projects.
• Be part of the Agile PODs to continuously drive the automation / optimization within the portfolio
• Provide support by owning the critical projects like Prescreen, Reissues and / or upgrades
• Help team leaders in team engagement activities and collaboration

Required Skills/Knowledge

• Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.
• Having experience of 2+ years in financial domain
• Good understanding of financial domain

Desired Skills/Knowledge

• Basic knowledge of applicable bankcard laws, compliance regulations and operating instructions
• Experience of CDP is a plus.
• Proven ability to manage and execute campaigns in a detail-oriented environment.
• Demonstrated ability to develop and implement new procedures/programs.
• Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA

Eligibility Criteria

• Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.

Work Timings: 5:30 PM to 2:30 AM IST

For Internal Applicants

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be on any corrective action plan (First Formal/Final Formal, LPP)
• L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

Grade/Level: 09

Job Family Group

Marketing