Manager - Area Sales - POS & CBSF

SBI Card; Secunderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

SBI Card is seeking an Area Sales Manager to lead a large NFTE team across the distribution network and tele-sales channels. The role focuses on driving new customer acquisition, managing RMs, TLs, REs, and back-end staff, and ensuring compliant operations and efficient POS coverage.

The candidate will coordinate with WE and other functions for hiring, training, and placement per skill set, while expanding the retail footprint and optimizing cost-effective distribution.

Qualifications

• Graduate/PG from a recognized institute; strong sales leadership & channel management skills; ability to lead large NFTE/field teams across geography.

Responsibilities

• Lead a team of NFTEs including RMs, TLs, REs and back-end staff.
• Coordinate with We/WE functions for hiring & training NFTEs per skills & requirements.
• Ensure compliance with PSA site guidelines and audit standards.
• Manage open market distribution points and cobrand tie-ups for cost-effective delivery.
• Expand retail footprint by opening new distribution points and acquiring new customers.
• Drive digital sourcing and fast application processing to improve conversion rates.

Skills

Sales Management

Team Handling

Relationship Management

Analytical skills

Education

Graduate/PG from recognized institute

Job description

Role Purpose

Area Sales Manager (ASM) in Distribution Sales vertical is responsible for sales of various SBI Card products in an assigned geography under one of the specified channels, through a large team of 50-120 NFTEs spread across geography on the defined POS and other distribution points or based at call centers on a tele sales process. The team comprises Relationship Executives (RE), Tele Sales Agents, Relationship Managers (RMs/TLs), Unit Managers and Back end team. This role of an ASM has the most enriched JD for any front line sales manager profile in the industry, owing to the scale of operations and comprehensiveness, as supported by the role description mentioned below.

Role Accountability

• Lead a team of NFTEs on PSA payroll compromising of RMs, TL, RE & operations resources
• Effective coordination with WE function for right quality hiring, training of NFTE as per requirement, Placement of people as per skill sets/requirement of the distribution point
• Compliant management of PSA sites as per the Internal Audit guidelines of the organization
• Manage open market distribution points along with cobrand tie-up's and ensure cost viable delivery
• Stay abreast with competition moves and align sourcing strategies, opening of new distribution points in accordance
• Ensure spread of field staff across the geography being managed in line with expansion of retail footprint and new customer acquisition.
• Manage DSA/LG channel partners and scale them for a cost viable, profitable journey of both organization & the vendor
• Drive right sourcing mix in both field and tele setup's focusing on new to business customer acquisition for maximized spends, growth.
• Encourage increase of digital enablers example EKYC,VKYC, Perfois platforms for a better customer experience and smooth processing of the application
• Diligent controls in application processing at backend shop to ensure high conversion rates for maximized output
• Manage application processing TAT across levels of sales funnel to ensure faster disbursement of card to the customer
• Control early card attrition and keep it under desired levels of the organization
• Fair knowledge to manage tele sales campaigns for high connect rates, maximized churning of data as per company policies
• Realtime processing, fulfilment & processing of digital-led applications for improvised customer experience
• Operate as per COA targets assigned and ensure productivity of team is in line
• Sales processes to be conducted across funnel as per said compliance norms of the organization
• Frequent field & location visits for F2F connect with the sourcing teams
• Conduct frequent skip, one-o-one sessions with NFTEs for better team connect

Measures of Success

• Achievement Of MOU Goals
• New Accounts
• Insurance Cross-Sell
• COA
• 4 MOB Attrition %
• Digital Sourcing
• % Conversion Of Leads: Inward rate % - Inward to soft approved for both No doc & With doc portfolios
• Stake Holder Management: Close collaboration with WE, Operations, FCU, IT & Marketing teams
• VOC From Partners across formats of operations
• Complaints resolution: Effective complaint channelizing and resolution on escalations, ensure all complaints are addressed as per agreed SLA/TAT
• Compliance: Ensure sales compliance guidelines @ PSA level are adhered to

Technical Skills / Experience / Certifications

NA

Competencies critical to the role

Sales Management, Team Handling, Relationship Management, Analytical skills

Qualification

Graduate/PG (Preferrably) from any recognized and reputed Institute