Location Manager-Retail Secured- Roorkee

Aditya Birla Capital; Uttarakhand; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Capital is seeking a Location Manager in Rajasthan to lead secured lending sales operations. The role focuses on driving channel expansion, client acquisition, and robust loan processing while maintaining risk and governance standards.

You will manage DSA relationships, monitor performance, and deliver on aggressive targets within a high-volume environment. The position requires a bachelor’s or master’s degree and proven LAP sales experience, with strong credit appraisal, financial

Qualifications

• Bachelor or master’s degree; LAP sales experience.
• Strong credit appraisal knowledge and risk compliance.
• Ability to plan sales, forecast, and meet targets.

Responsibilities

• Identify sales growth opportunities at local/area level and drive channel expansion.
• Segment the market, acquire potential direct clients and offer customized loan structures.
• Deliver on sales targets by building strong relationships in the DSA network.
• Augment volumes of secured lending, manage channel databases and maintain healthy pipeline.
• Drive faster processing by coordinating with internal stakeholders to expand channel presence.
• Track and report sales operations and productivity metrics to support high-performance culture.
• Participate in initiatives driven by Business Development teams.

Skills

Secured lending

Credit appraisal

Sales planning

DSA channel

Financial acumen

MIS reporting

Education

Bachelor's degree

Master's degree

Job description

Role Details

Business

Aditya Birla Capital

Unit

Aditya Birla Capital Limited – NBFC

Location

Rajasthan

Role

Location Manager

Department

Retail – Secured

Eligibility Criteria

Bachelor or master’s degree, Experience in LAP Sales

Required Skills & Competencies

Functional / Technical Skills

• Secured lending product knowledge (STSL / LAP / SME Loans)
• Strong understanding of credit appraisal, risk norms & compliance
• Sales planning, forecasting & target-driven execution
• Channel (DSA) acquisition, engagement & productivity management
• Financial acumen – ROI, IRR, fee income, portfolio quality
• MIS analysis, pipeline tracking & reporting

Behavioral / Managerial Competencies

• Result-oriented with strong execution focus
• Excellent relationship management & negotiation skills
• Customer-centric approach with market awareness
• Ability to work under pressure in a high-volume sales environment
• Team leadership, coaching & performance management
• Integrity, ownership and adherence to governance standards

Key Result Areas

Key Result Areas ( Max 1325 Characters)

Supporting Actions ( Max 1325 Characters)

Sales Growth & Client Acquisition

• Identify and execute sales growth opportunities at a local/ area level, driving channel expansion and new account acquisition
• Segment the market and identify potential direct clients, approach them and generate business through customized loan structure offerings that meet client requirements and also generate good margins for business
• Deliver on sales targets by building strong relationships in the DSA network and influencing DSA outcomes
• Augment the sales volumes of Secured lending, manage channel databases and tap them tactically to ensure healthy sales pipeline
• Drive faster TATs through effective loan sanctioning by building strong relationships with internal stakeholders in order to expand channel presence and customer base
• Track & report on sales operations and productivity metrics, and work towards building a high-performance sales culture
• Actively participate in initiatives and contests driven by Business Development teams

Operational Effectiveness

• Work with dual focus on sales volume and value (IRR) through the team
• Track & ensure SLA adherence, sales efficiencies and RoI
• Adopt prescribed improvements in processes and best practices in order to enhance operational productivity and suggest improvements as well
• Analyze and communicate operational information periodically as per agreed timelines and MIS formats for disbursements, profits, NPAs, channel expansion, new product launches, new branches, new channel development, etc. and communicate to ZSM as well as down the line

Distribution & Market Expansion

• Develop and strengthen distribution network through liaising and networking efforts, considering product positioning and competitive pressures
• Scan the market and its competitive offerings on a periodic basis; report on emerging trends and business opportunities for the secured segment
• Engage with DSA channel network and execute the agreed touch point management system for faster customer connectivity and loan processing-disbursement; escalte issues appropriately for timely resolution

Customer Servicing & Relationship Management

• Coordinate with risk and operations teams to execute robust, customer friendly loan approval and booking processes
• Recommend improvements to operating procedures and technological tools to enhance customer experience through reduced processing TATs while simultaneously ensuring complaint operations
• Ensure customer queries/ complaints are addressed in a timely and effective manner and coordinate personally to expedite the same
• Leverage close direct customer relationships to carry out post sanction surveillance and generate early warning signals on NPAs

Risk Management

• Execute compliant Sales Operations and work in line with risk management principles via coordination with Risk team
• Ensure closure of deal documentation and credit administration requirements, including opening of escrow accounts for receivables lending in line with regulatory and financial controls requirements
• Support risk management by maintaining focus on prescribed guidelines and process checks at all stages of the secured loan transaction and raising potential alarm cases in advance
• Proactively identify and report risks in order to ensure portfolio quality is maintained
• Liaise with the channel partners, customers and the risk team on specific escalation cases

Internal Stakeholder Management

• Partner with peer ASMs/ SMs and reporting SMs (if any) to overcome challenges and support sales growth via effective channel management, customer acquisition
• Proactively build and maintain relationships with key internal stakeholders (E.g. Operations, Risk Management) for smooth and efficient transactions and issue resolution