Location Manager - Retail - Secured - Panipat

Aditya Birla Group; Haryana; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aditya Birla Group is seeking a Location Manager - Retail - Secured in Haryana, India. The role focuses on branch sales planning, performance oversight, and daily operations to achieve targets.

You will coordinate with the Cluster Sales Head to align strategies with local market dynamics and product offerings. The position requires 5–12 years of experience in financial services, with emphasis on retail sales and risk-aware branch management.

Qualifications

• Work with Cluster Sales Head on devising branch sales plan and team approach for achieving targets.
• Track industry and market developments, scanning local market and competition.
• Oversee end-to-end branch operations and performance including sourcing, governance, productivity.
• Track & report on sales operations and productivity metrics for a high-performance culture.
• Identify local business growth opportunities and drive customer acquisition.

Responsibilities

• Branch sales planning and management to achieve targets and cascade to branch teams.
• Track market developments and competitive offerings in the local area.
• Oversee branch operations including sourcing, governance, and productivity.
• Provide MIS data for disbursements, profitability, NPAs and market expansion.
• Drive customer acquisition and expansion through targeted initiatives.

Skills

Sales

Loan Management System

Banking sales

Loan Against Property (LAP)

Retail Sales

Education

Under Graduate

Job description

Location Manager - Retail - Secured - Pa...

Location Manager - Retail - Secured - Pa...

ABG114150

• Financial Services
• Haryana

Posted On 28 Oct 2026

End Date 27 Nov 2026

Required Experience 5 - 12 years

Basic Section

No. Of Position 1

Grade 10

Level NA

Organisational

DEPARTMENT-1 Retail Assets

DEPARTMENT-2 Retail - Secured

Country India

Skills

Skill

Sales Loan Management System Banking sales Loan Against Property (LAP) Retail Sales

Under Graduate

CERTIFICATION

Job Description

Job Purpose

Job Purpose Description

Branch Sales Planning & Management

• Work with Cluster Sales Head - ABFL on devising the branch sales plan and team approach for achieving targets, considering product-environmental factors, competitive forces and local trends, and cascade the same to the branch team(s)
• Track industry and market developments, scanning the local market and competitive offerings on a periodic basis
• Oversee end to end branch operations and performance, covering all aspects such as sourcing, effectiveness, governance, productivity, channel management, etc.
• Track & report on sales operations and productivity metrics, and work towards building a high-performance sales culture
• Manage day-to-day branch operations and administration
• Provide data for, compile and review periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to Territory Head (Sales) - ABFL as well as to team members
• Identify local business growth opportunities, drive expansion and new customer acquisition initiatives to create a book of targeted size
• Work closely with team members, hand-holding critical/ complex transactions to ensure favorable closure with customer satisfaction
• Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts
• Track cases in the complaint tracker/ escalations received, liaising with relevant stakeholders as required to drive satisfactory closure
• Deploy efforts/ initiatives in consultation with Territory Head (Sales) – ABFL, arising from customer satisfaction survey and resulting NPS (Net Promoter Score), targeting identified focus areas
• Propose and deploy approved solutions and schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost optimization
• Serve as a point of escalation and manage customer complaints/ grievances effectively, intervening especially for key relationships

Operational Effectiveness

• To drive adoption of efficient business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
• Manage local distribution across channels, interfacing with senior/ critical partners/ stakeholders as required for smooth operations
• Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance) and efficient operations
• Drive high performance by reinforcing focus on business and sales growth objectives, effective client engagement, monitoring sales operations and productivity metrics, and providing support and guidance as required
• Drive the implementation of improved processes and best practices in order to enhance operational effectiveness, productivity and overall business impact

Cross-Selling across ABFSG products

• Drive activities and initiatives in the team as per Cross-Selling strategy agreed with Territory Head (Sales) - ABFL
• Drive alignment to the adopted Cross-Selling strategy by supporting team members with requisite communications, training, guidance, etc. as required

Team and Internal Stakeholder Management

• Guide and develop team members for enhanced customer acquisition and engagement efforts, helping them achieve superior performance standards and hand-holding where required
• Nominate teams for relevant technical and behavioral trainings/ seminars and work on self development initiatives
• Proactively liaise with internal stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives.
• Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms
• Support risk and review process through the credit approval process and by reviewing the loan sanctioning, disbursement process and documentation to ensure controlled operations
• Review financial risk via analysis of city/ branch operations MIS and Data Analytics reports
• Drive compliant Sales Operations and sound risk management via partnership with Risk, Operations and Sales Governance teams, and necessary communication and guidance; drive timely PDD closures and collections
• As part of Relationship Maintenance with institutional customers, review reports on client accounts, business performance, etc. and liaise with Risk while guiding team on delinquency cases
• Train and guide the team for alignment with adopted early alert strategies to reduce NPA risks and losses
• Ensure systematic MIS on NPAs and credit trends, providing inputs on possible risks that could impact portfolio quality