Lead Specialist, Marketing

Analog Devices; Kolkata District; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Analog Devices, Inc. in Bangalore seeks an experienced India Marcom Lead Specialist to own end-to-end marketing communications programs for the India market. You will drive integrated demand generation, plan events, and support PR while collaborating with sales, channel marketing, and global teams.

The role requires 8+ years in marcom, deep semiconductor marketing understanding, and proven ability to deliver measured results in a fast-paced, global environment.

Qualifications

• 8+ years of marketing communications experience in semiconductor/high-tech industries.
• Strong understanding of semiconductor marketing practices, including solution-led promotion and partner-based programs.
• Proven ability to develop and execute integrated marketing programs aligned with business priorities.
• Demonstrated ability to work independently, manage multiple priorities with limited direction.
• Strong stakeholder management and influence across a global, matrixed organization.
• Ability to assess stakeholder requests, set priorities, and propose practical alternatives.
• Proven ability to develop high-quality marketing content, including campaign messaging and event promotions.
• Experience with digital marketing tools, campaign reporting, and events management.
• Detail oriented, adaptable, and proactive with a continuous learning mindset.

Responsibilities

• Own end-to-end India marcom program planning, budgeting, execution, and performance review.
• Translate business needs into locally relevant marketing plans with clear messaging, channels, and KPIs.
• Lead integrated marketing, demand generation, webinars, tradeshows, and content campaigns to drive qualified leads.
• Plan and execute India-based events with on-site support and post-event follow-up.
• Support India PR activities and collaborate with regional and global stakeholders.
• Coordinate with regional channel marketing and distributor programs to maximize reach and impact.
• Provide market insights, campaign learnings, and competitor intelligence to inform strategy.

Skills

Marcom planning

Stakeholder management

Integrated campaigns

Digital marketing

Content creation

Education

Bachelor's degree or higher in Marketing/Communications

Tools

Digital marketing tools

Campaign reporting

Event management

Job description

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay ahead of what’s possible. Learn more at www.analog.com and on LinkedIn.

Position – India Marcom Lead Specialist (P4)

Location: Bangalore, India

Department: APGC Marcom Team

Position Overview

We are seeking an experienced India Marcom Lead Specialist based in Bangalore to own end‑to‑end marketing communications programs for the India market. This role leads integrated demand generation, driving campaign planning, execution, performance review, and optimization, while supporting India PR programs and channel events as needed. Working closely with India sales, India channel marketing, regional marcom, and global stakeholders, the specialist will translate business priorities into focused, locally relevant marketing plans, make sound trade‑off decisions across competing requests, and strengthen ADI’s market presence in India while ensuring execution aligns with ADI compliance and global guidelines.

India Marcom Program Planning, Execution, and Review

• Own the end‑to‑end marcom program cycle for India including planning, budgeting, execution, and performance review, and optimization.
• Translate ADI business needs into clear, actionable, and locally relevant marketing plans with strong judgment across objectives, target audience, messaging, channel mix, timeline, and KPIs.
• Evaluate competing requests and priorities, making sound trade‑off decisions and recommending alternatives that align with business goals and available resources.
• Ensure all program execution follows ADI compliance requirements, including approvals, vendor and SOW processes, and documentation.

Integrated Marketing, Digital Marketing, and Demand Generation

• Lead India’s integrated marketing communications strategy in alignment with India sales priorities and broader regional objectives.
• Manage end‑to‑end demand generation programs, including webinars, tradeshows, seminars, paid search, WhatsApp program, and technical content campaigns, to drive active contacts and qualified leads.
• Plan and execute India‑based events, including ADI‑hosted seminars, workshops, Tech Days, and major tradeshows, with full ownership of on‑site support and post‑event lead follow‑up.
• Monitor program performance and recommend improvements to increase efficiency, effectiveness, and business impact.

Public Relations (PR)

• Support India‑based PR activities and events where needed, in coordination with relevant regional or corporate stakeholders.

Channel Collaboration

• Partner with the regional channel marketing lead in Singapore to support India‑based initiatives and partner programs.
• Drive effective integration between marcom and distributor programs to improve reach, consistency, and business impact.
• Support India channel partners with relevant marketing assets, co‑marketing campaigns, and enablement initiatives.

Cross‑Functional Collaboration

• Work closely with the India sales team to understand business priorities and translate them into focused marketing support.
• Influence stakeholders across functions to align on priorities, timelines, and execution plans in a highly matrixed environment.
• Partner with regional marketing teams to ensure consistency, share resources, and scale effective practices across markets.
• Provide India market insights, campaign learnings, and competitor intelligence to inform strategy refinement and decision‑making.

Qualifications

• Bachelor’s degree or above in Marketing, Communications, Business, or related fields.
• 8+ years of marketing communications experience in agency or in‑house environment, preferably in semiconductor, electronics, or B2B high‑tech industries.
• Strong understanding of semiconductor marketing practices, including solution‑led promotion, application‑driven campaigns, technical content marketing, and partner‑based programs.
• Proven ability to develop and execute integrated marketing programs aligned with business priorities and measurable outcomes.
• Demonstrated ability to work independently, apply sound business judgment, and manage multiple priorities with limited direction.
• Strong stakeholder management and influence skills, with the ability to work effectively across a highly matrixed, global organization.
• Ability to assess stakeholder requests, set priorities, and recommend practical alternatives that balance business needs with marketing strategy and resources.
• Proven ability to develop high‑quality marketing content, including campaign messaging, landing page copy, and event promotions.
• Experience with digital marketing tools, campaign reporting, and event management.
• Detail oriented, adaptable, and proactive, with a continuous learning mindset.

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce – Bureau of Industry and Security and/or the U.S. Department of State – Directorate of Defense Trade Controls. As such, applicants for this position – except U.S. Citizens, U.S. Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal‑opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.