Lead Performance Management - Group Sales

Birla Carbon; Mumbai; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

Birla Carbon is seeking a Lead Performance Management for Group Sales to evaluate ABHI’s group customer ecosystem and drive scalable growth opportunities. The ideal candidate will analyze customer data, develop strategic business cases, and ensure effective execution across functions.

This role involves designing customer journeys, defining product propositions, and driving continuous improvement in customer experience. Collaborators should display innovation in developing retail access and contribute valuable insights to senior leadership.

Responsibilities

• Evaluate ABHI’s group customer and partner ecosystem to identify scalable growth opportunities.
• Analyze customer value, behavior, and lifecycle data.
• Define a differentiated value proposition aligned with business strategy.
• Develop a robust business case covering revenue and customer lifetime value.
• Drive leadership alignment and governance for execution.
• Design end-to-end customer journeys across various stages.
• Define product propositions, pricing frameworks, and benefits for customers.
• Develop conversion and cross-sell models using lifecycle triggers.
• Ensure underwriting, compliance, and regulatory readiness.

Job description

Lead Performance Management - Group Sales

Designation :

Job Description:

4) Key Result Areas: Writethe key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated

Key Result Areas

Max 1325 Characters

Supporting Actions

Max 1325 Characters

Clear articulation of the opportunity with defined growth potential.

• Evaluate ABHI’s group customer and partner ecosystem to identify scalable growth opportunities
• Analyze customer value, behavior, and lifecycle data to prioritize segments for retail conversion and cross-sell
• Define a differentiated value proposition aligned with group business strategy and portfolio profitability
• Develop a robust business case covering revenue upside, cost-to-serve, customer lifetime value, and ROI
• Drive leadership alignment, decision-making, and governance for enterprise-wide execution
• Design end-to-end group-to-retail customer journeys across acquisition, onboarding, servicing, and renewal
• Define product propositions, pricing frameworks, and benefit structures for customers
• Develop segment-led conversion and cross-sell models using behavioral and lifecycle triggers
• Enable scalable digital journeys, campaigns, and personalized engagement touchpoints
• Ensure underwriting, compliance, policy issuance, and regulatory readiness

Stakeholder

Execution Readiness

Drive cross-functional collaboration across Sales, Product, Digital, Marketing, Operations, Finance, Underwriting, and Claims

Establish execution governance, delivery timelines, and dependency management across workstreams

Ensure operational, servicing, and claims readiness to support customers at scale

Proactively identify risks, resolve execution bottlenecks, and ensure delivery discipline

Scalable Model

Development &

Long-Term Growth

Enablement

• Embed ABHI’s health, wellness, and protection-led purpose into offerings and journeys
• Drive continuous improvement and innovation in customer experience and engagement models
• Identify opportunities to create new retail access and ecosystem-led distribution models
• Contribute insights, best practices, and thought leadership to senior leadership forums
• Discover more about life at Aditya Birla Group