Lead – Communication Design

iDream Education; Gurugram District; On-site; INR 2,500,000 - 3,600,000; Full time

Job summary

iDream Education seeks a Communications Design Lead to own the brand and visual identity across government decks, social content, reports, and donor briefs. You will bridge creative output with business goals, guiding writers, video creators, and designers while piloting AI-powered tools for faster, higher-quality work.

You will shape a living brand playbook, lead multi-channel campaigns, and translate data insights into creative decisions, ensuring consistent, impactful communications for

Qualifications

• 5–7 years in communication design, brand management, or creative direction with ownership of a brand’s visual and verbal identity.
• Strong portfolio showing long-form docs, social-first design, decks, and some motion work.
• Experience in EdTech, development sector, or mission-driven B2B/B2G environments is a strong advantage.
• Expert-level in Figma; proficient with the Adobe suite; basic video editing/motion is a plus.
• AI fluency: use of LLMs and AI tools as a daily productivity layer.
• Ability to read performance data from social/email and translate into creative decisions.

Responsibilities

• Own and enforce iDream Education’s visual and verbal identity across all touchpoints.
• Audit team outputs to ensure on-brand consistency.
• Build and maintain a living brand and communication playbook.
• Own end-to-end distribution for assets across social, email, print, decks, website, events.
• Track channel performance and feed insights into design decisions.
• Lead a cross-functional team of writers, video creators, and designers.
• Champion AI-first design workflows and train the team on new tools.

Skills

Experience 5-7 yrs

Portfolio

Brand management

Figma expert

Adobe suite

AI fluency

Analytics

Tools

Figma

Adobe Creative Suite

Video editing

Job description

Role type: Full-time, Work from Office (field visits as required)

Experience: 5–7 years of direct and relevant experience with ownership of brand and communication outcomes

Industry Preference: EdTech, Education SaaS, Social Impact, Development Sector, or Purpose-led B2B/B2G brands

The Role Overview

We are looking for a Communication Design Lead — someone who sits at the intersection of visual craft, brand strategy, and systems thinking. This is not a purely executional role; it is an ownership role. You will be the single point of accountability for how iDream Education looks, sounds, and feels across every touchpoint — from a government presentation deck to an Instagram reel, from a field-use data report to a donor impact brief.

You will work closely with a cross-functional team of content writers, video creators, and visual designers, and will serve as the bridge between creative output and business intent. You will also be the person who keeps iDream ahead of the curve — experimenting with and mainstreaming AI-powered design tools to raise the quality and velocity of our communication.

About iDream Education

Belief: We believe that access to learning and growth is a fundamental right, and that learning in its truest sense is the joyful unfolding of a being’s fullest potential — in all dimensions of life.

Mission: To deliver solutions and experiences that facilitate access to learning and growth for everyone, irrespective of their languages, geographies, abilities, curricula, age groups, learning styles, and socio-economic status.

iPrep by iDream Education is a Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th in English, Hindi, and Regional language mediums for universal reach and learning use as:

iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs

iPrep PAL for Personalised Adaptive Learning

iPrep Tablets for Preloaded Learning Devices with Monitoring

iPrep App for a one-stop learning platform across Android, iOS, and Web

Through iPrep, iDream Education empowers teachers and students, both in schools and at home to Learn Unlimited.

• Brand & Communication Governance: Own and enforce iDream Education’s communication guidelines (covering visual design, tone of voice, typography, colour, and layout) across all internal and external materials.
• Conduct regular audits of output from across the team to ensure on-brand consistency.
• Build and maintain a living brand and communication playbook that evolves with the organisation.
• Cross-Channel Distribution & Analytics: Own the end-to-end distribution strategy for communication assets across touchpoints: social media, email, print, presentations, website, partner decks, and event collateral.
• Track performance of communication across channels, derive insights, and feed those insights back into content and design decisions.
• Move the team from intuition-driven to evidence-informed creative choices.
• Team Coordination & Creative Direction: Act as the conductor for an orchestra comprising content writers, video creators, and visual designers. Set the creative brief, review output, provide structured feedback, and ensure timely delivery without compromising on quality.
• Create systems, templates, and reusable assets that allow the team to execute at high speed without starting from scratch each time.
• AI-First Design Workflow: Champion the integration of AI tools — Figma AI, Claude, Canva AI, Adobe Firefly, and other emerging platforms — into the day-to-day design and communication workflow. Identify bottlenecks where AI can compress timelines or raise quality, experiment with new tools proactively, and train the team on workflows that stick.

Requirements & Qualifications

• Experience: 5–7 years in communication design, brand management, or creative direction, with demonstrable ownership of a brand’s visual and verbal identity.
• Portfolio: A strong portfolio showing range — long-form documents, social-first design, presentation decks, and ideally some video or motion work. The portfolio should show systems thinking, not just individual execution.
• Sector Context: Experience in EdTech, the Development sector, or mission-driven B2B/B2G environments is a strong advantage. An understanding of communicating with government, NGO, or CSR audiences will set you apart.
• Tool Proficiency: Expert-level in Figma. Comfortable with the Adobe suite. Familiarity with basic video editing and motion principles is a plus.
• AI Fluency: You use LLMs and AI design tools not as a novelty but as a daily productivity layer. You know how to prompt, iterate, and integrate AI output into a professional-grade creative workflow.
• Analytical Sensibility: Comfortable reading performance data from social and email platforms, and translating that data into actionable creative decisions.

What Makes You a Great Fit?

You have led a brand, not just executed within one. You have opinions about what good communication looks like in the impact sector, and you know how to operationalise those opinions across a team. You are excited about what AI is doing to the pace and quality of design, and you have already started building that into how you work.

Why Join iDream Education?

We are on a mission to take the best of digital learning to every corner of rural Bharat. At iDream, you will have the opportunity to build and own a communication function that is directly shaping how teachers, students, partners, and policymakers perceive and trust one of India’s most purpose-driven EdTech platforms.

Required Skills