Lead Analyst, Marketing Measurement & Optimization- Pune-DENTSU-5-6 - TimesJobs.com

DENTSU; Pune District; On-site; INR 12,00,000 - 18,00,000; Full time

Job summary

A marketing measurement firm is looking for a Lead Analyst in Pune. The ideal candidate will develop innovative marketing measurement solutions, mentor a team, and conduct econometric analyses. Applicants should have a strong background in statistics and marketing, with excellent analytical and communication skills. This is a permanent full-time position offering competitive benefits.

Qualifications

• 5–6 years of experience in marketing measurement and attribution.
• At least 1–2 years in a lead role.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Responsibilities

• Lead development of marketing measurement solutions.
• Mentor a team of analysts.
• Conduct high-quality panel data analysis.
• Evaluate ROI/ROAS and performance metrics.
• Ensure data integrity and optimize marketing strategies.

Skills

Assessment and validation of attribution solutions

Advanced proficiency in R or Python

Statistical analysis of complex marketing data

Data visualization with Tableau and Excel

Storytelling skills for insights

Leadership and team management

Experience with cloud platforms

Client-facing presentation skills

Business acumen for revenue opportunities

Experience with optimization algorithms

Education

Bachelor's degree in Statistics, Mathematics, Computer Science, or related field

Master’s degree preferred

Tools

R

Python

SQL

Tableau

PowerPoint

Excel

Job description

Lead Analyst, Marketing Measurement & Optimization

The lead analyst is responsible for developing advanced marketing measurement solutions, mentoring a team, and conducting rigorous econometric analyses. They translate business needs into actionable strategies, ensure data integrity, evaluate campaign effectiveness, and leverage cloud platforms. Additionally, they provide thought leadership and identify new revenue opportunities through innovative measurement services.

Job Description

The role requires leading development and implementation of advanced marketing measurement solutions, including Media Mix Modelling, Multi‑Touch Attribution, and other econometric models. It involves overseeing and mentoring a team of analysts, conducting high‑quality panel data analysis, driving the econometric modeling process, and collaborating across functions to align measurement strategies with business objectives. Responsibilities also include ensuring data integrity, evaluating ROI/ROAS and other performance metrics, staying current with industry trends, providing thought leadership on channels and metrics, utilizing advanced statistical concepts to optimize marketing strategies, managing data QA tasks, leveraging cloud platforms for scalable solutions, presenting results to clients, and pursuing additional revenue opportunities.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or related field; master’s degree preferred.
• Minimum of 5–6 years of experience in marketing measurement and attribution, with at least 1–2 years in a lead role.
• Strong analytical and problem‑solving skills with a track record of driving data‑driven marketing strategies.
• Excellent communication and presentation skills, able to convey complex concepts to non‑technical stakeholders.

Skills

• Assessment and validation of attribution solutions; suggest improvements and facilitate development.
• Advanced proficiency in R (tidyverse, LME4/lmerTest, plotly/ggplot2) or Python for data manipulation, modeling, visualization, and SQL for data handling.
• Statistical analysis of complex marketing data and performing statistical tests.
• Data visualization with Tableau, PowerPoint, and Excel.
• Storytelling skills to generate insights and strategic recommendations.
• Leadership and team management; mentoring junior analysts.
• Experience with cloud platforms (AWS, Google Cloud, Azure) for data tasks.
• Client‑facing presentation skills; ability to recommend solutions and pursue clients.
• Business acumen to identify and tap additional revenue opportunities.
• Experience with optimization algorithms and guiding teams on business optimization problems.

Location

Pune

Brand

Merkle

Time Type

Full time

Contract Type

Permanent