Lead Analyst - Marketing Analytics

dentsu; Port Blair; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Merkle Italia is seeking a hands-on Manager of Marketing Analytics & AI Solutions in India (BLR) to own marketing analytics end to end, from data pipelines to AI-enabled insights. You will lead a team of 8–10 analysts and engineers, delivering dashboards, AI agents, and automation that drive business outcomes.

The role requires strong SQL/Python skills, expertise with Power BI, and experience deploying AI agents, with a focus on cost-efficient solutions and governance.

Qualifications

• 7+ years in marketing analytics or data roles.
• Proven experience building ETL/ELT pipelines end to end.
• Strong hands-on in Power BI dashboards and data models.
• Hands-on experience deploying AI agents or LLM-based solutions.
• Experience leading a team of 8–10 and managing metrics.
• Consulting or client-facing experience in an agency or services setting.

Responsibilities

• Own client problems from start to finish: frame the business question, design the solution, build it, and land the insight with stakeholders.
• Act as a trusted advisor to client and internal stakeholders; translate goals into data/analytics requirements.
• Lead analysis of marketing performance and funnel/journey analyses to drive optimisations.
• Manage ETL/ELT pipelines and ensure data quality, governance, and cost control.
• Lead design and build of Power BI dashboards and semantic models.
• Identify AI use cases, design/deploy AI agents, and justify automation vs. agent.

Skills

Marketing analytics

Team leadership

Problem solving

Consulting

Communication

Tools

Azure AI Foundry

Copilot Studio

Semantic Kernel

LangChain

LangGraph

Microsoft Fabric

Data Factory pipelines

Notebooks

Medallion architecture

Power BI

Python

SQL

Adobe Analytics

GA4

Databricks

Alteryx

Job description

**Job Description:**Role at a glanceJob title: Manager – Marketing Analytics & AI SolutionsLevel: Manager (DCF 40)Experience: 7+ years in marketing analytics / data & analytics Team: Leads a team of 8–10 analysts and engineers Location: India – BLR Purpose of the role We are looking for a hands-on Marketing Analytics Manager who can own business problems end to end – from understanding the client question, to building the data pipeline, to shipping the Power BI dashboard, AI agent or automation that answers it. The role blends marketing analytics, data engineering on Microsoft Fabric and applied AI, and leads a team of 8–10 people while keeping delivery and operational metrics on track. What makes this role different• End-to-end ownership: you own the outcome, not a single task in the chain. • Right tool for the job: you know when a simple automation beats an AI agent, and you choose the option that saves cost. • Player-coach: you lead the team and still roll up your sleeves on SQL, Python, Fabric and Power BI. 02 Key responsibilitiesEnd-to-end problem solving and consulting• Own client problems from start to finish: frame the business question, design the solution, build it, and land the insight with stakeholders. 2 Job Description – Manager – Marketing Analytics & AI Solutions – For internal use only • Act as a trusted advisor to client and internal stakeholders; translate marketing and business goals into clear data and analytics requirements. • Break down ambiguous, cross-functional problems instead of working on siloed tasks; connect data, reporting and AI into one solution. • Present findings and recommendations in a clear, simple, business-first way. Marketing analytics and insights• Lead analysis of campaign, channel and website performance using clickstream and marketing data (e.g., Adobe Analytics, media platforms). • Build and interpret funnel, journey, attribution and conversion analyses to drive optimisation decisions. • Define KPIs and measurement frameworks that link marketing activity to business outcomes. Data engineering and pipelines (Microsoft Fabric)• Manage ETL/ELT pipelines that ingest marketing and clickstream data from APIs, cloud apps and databases. • Apply Microsoft Fabric concepts – Lakehouse, OneLake, Data Factory pipelines, Notebooks and the Medallion (Bronze, Silver, Gold) architecture. • Enforce data quality, governance and documentation; keep pipelines reliable, performant and cost-effective. Power BI and reporting• Lead the design and build ofPower BI dashboards and semantic models (data modelling, DAX, row-level security, performance tuning). • Move reporting from manual effort to automated, self-serve insight for business users. AI agents and intelligent automation• Identify use cases where AI agents add value – e.g., insight generation, anomaly detection, reporting commentary, analyst co-pilots. • Design, build and deploy AI agents, preferably on Azure AI Foundry, integrated with Fabric data and Power BI. • Judge when rule-based automation (scripts, scheduled pipelines, Power Automate) is the better and cheaper choice than an agent; build the business case on cost, accuracy and effort. • Monitor agent quality, cost (e.g., token usage) and responsible AI guardrails in production. Team leadership and operational excellence• Lead, coach and grow a team of 8–10 analysts and engineers; set clear goals, review work and build skills in AI and Fabric. 3 Job Description – Manager – Marketing Analytics & AI Solutions – For internal use only • Own operational metrics – utilisation, on-time delivery, SLA adherence, quality/rework, backlog health and client satisfaction. • Plan capacity, allocate work and manage risks and escalations across multiple workstreams. • Drive process improvements, reusable assets and automation that raise team productivity. 03 Qualifications and skills Must-have experience• 7+ years of experience in marketing analytics, digital analytics or data & analytics roles. • Proven experience managing ETL/ELT data pipelines end to end. • Strong hands-on experience building Power BI dashboards and data models. • Hands-on experience building or deploying AI agents or LLM-based solutions, with a clear view on when automation is the cheaper option. • Experience leading a team of 8–10 people and managing operational metrics. • Consulting or client-facing experience, ideally in an agency or professional services setting. Tools and knowledge (preferred) AI agents: Azure AI Foundry (preferred); exposure to Copilot Studio, Semantic Kernel or LangChain/LangGraph is a plus. Microsoft Fabric: Lakehouse, OneLake, Data Factory pipelines, Notebooks, Medallion architecture. Clickstream: Adobe Analytics and/or GA4, including raw hit-level data (data feeds / BigQuery export). Marketing analytics: campaign performance, attribution, funnel and journey analysis. Power BI: data modelling, DAX, semantic models, performance tuning. Python and SQL: data manipulation (pandas, PySpark) and advanced SQL. Good to have• Microsoft certifications such as DP-600 (Fabric Analytics Engineer), DP-700 (Fabric Data Engineer) or AI-102 (Azure AI Engineer). • Exposure to Azure Databricks, Alteryx or similar ETL tools. • Understanding of consent, privacy and data governance in marketing data. 4 Job Description – Manager – Marketing Analytics & AI Solutions – For internal use only 04 Mindset, values and culture Who you are • Problem solver: you take ownership of the full problem and see it through. • Learning mindset: you keep up with fast-moving AI and data tools and share what you learn with the team. • Hands-on: you are comfortable building, not just reviewing. • Cost-aware: you weigh value, effort and run cost before picking a solution. • Clear communicator: you explain complex ideas simply to technical and business audiences.