Influencer Marketing Executive

Logicserve Digital Consultancy Services Pvt Ltd; Bengaluru; On-site; INR 400,000 - 800,000; Full time

Job summary

Social Panga is seeking an Influencer Marketing Executive to execute influencer campaigns, drive brand awareness, and engagement. The role demands strong organization, attention to detail, and the ability to manage multiple campaigns.

You will research influencers, manage campaigns end-to-end, track performance, and communicate with clients. This is an opportunity to grow in a fast-paced, creative environment with a collaborative team.

Qualifications

• 1+ years of experience in digital marketing, preferably in influencer marketing.
• Strong understanding of social media platforms and influencer marketing trends.
• Excellent organizational skills with ability to manage multiple campaigns simultaneously.
• Detail-oriented with focus on accuracy in reporting and documentation.
• Strong written and verbal communication skills.
• Experience with project management and tracking tools.
• Ability to work effectively under pressure and meet deadlines.
• Creative thinking and problem-solving abilities.
• Knowledge of social media analytics and performance metrics.
• Familiarity with influencer discovery platforms is a plus.
• Be part of a creative and collaborative team that values innovation and excellence.
• Work with diverse clients and industries, creating impactful campaigns.
• Opportunity to grow and hone your skills in a fast-paced, dynamic environment.
• A culture that encourages creativity, ownership, and fun!
• Social Panga is an equal-opportunity employer and values diversity at our company.

Responsibilities

• Influencer Research & Sourcing: Support the identification and sourcing of appropriate influencers for campaigns.
• Campaign Management & Execution: Assist in setting up and managing influencer campaigns, from outreach to reporting.
• Reporting & Analytics: Maintain campaign tracking sheets and prepare comprehensive reports.
• Client Communication & Service: Respond to client communications and manage content change requests.
• Creative Contribution & Quality Control: Contribute ideas and review influencer content for improvements.

Skills

Digital marketing

Influencer marketing

Social media

Campaign management

Project management

Communication

Analytics

Creativity

Education

Tools

Project management tools

Job description

Social Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.

Position Overview

The Influencer Marketing Executive plays a vital role in executing effective influencer campaigns that drive brand awareness and engagement. This position requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously. The ideal candidate will be passionate about influencer marketing trends, demonstrate excellent communication skills, and maintain a results-oriented approach.

Key Responsibilities

Influencer Research & Sourcing: Support the identification and sourcing of appropriate influencers for campaigns. Research and maintain a database of potential influencers aligned with client brand values and campaign objectives.

Campaign Management & Execution: Assist in setting up and managing influencer marketing campaigns from initial outreach to final reporting. Coordinate content deliverables, ensure timely submissions, and track campaign milestones to meet deadlines.

Reporting & Analytics: Maintain accurate campaign tracking sheets and reports with detailed metrics and performance data. Compile campaign insights and prepare comprehensive reports for internal teams and clients.

Client Communication & Service: Respond to and acknowledge client or internal POC communications. Manage client requests for influencer content changes with high fulfillment rate.

Creative Contribution & Quality Control: Contribute ideas to at least 2 brainstorming sessions per quarter. Review creative content from influencers and identify at least one improvement opportunity per piece to enhance campaign effectiveness.

Qualifications

1+ years of experience in digital marketing, preferably in influencer marketing

Strong understanding of social media platforms and influencer marketing trends

Excellent organizational skills with ability to manage multiple campaigns simultaneously

Detail-oriented with focus on accuracy in reporting and documentation

Strong written and verbal communication skills

Experience with project management and tracking tools

Ability to work effectively under pressure and meet deadlines

Creative thinking and problem-solving abilities

Knowledge of social media analytics and performance metrics

Familiarity with influencer discovery platforms is a plus

Be part of a creative and collaborative team that values innovation and excellence.

Work with diverse clients and industries, creating impactful campaigns.

Opportunity to grow and hone your skills in a fast-paced, dynamic environment.

A culture that encourages creativity, ownership, and fun!

Social Panga is an equal-opportunity employer and values diversity at our company.