IND-Analyst_Digital Engagement Execution

Lowe's Companies, Inc.; Bengaluru; On-site; INR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

On-site gym

On-site clinic

Modern on-site facilities

Job summary

Lowe’s India seeks an Analyst, Digital Engagement Execution, to lead promotional planning for campaigns and coordinate with cross-functional teams for on-site content updates. You will track results, report on KPIs, and recommend optimizations to improve the online customer journey.

With 2+ years of relevant experience and a bachelor’s degree, you will leverage analytics tools to drive impact, collaborating with Merchants, Brand Marketing and Online Partners in SSC-M and SSC-B.

Qualifications

• Bachelor’s Degree in any discipline (mandatory)
• 2+ years relevant experience in digital engagement or campaigns
• Ability to collaborate across Merchants, Brand Marketing, Pricing & Promotions, Digital Production, Online Partners in SSC-M and SSC-B

Responsibilities

• Collaborate with cross-functional groups to support online campaigns/promotions
• Execute online campaign and promotional work of small to medium scope
• Track and document campaign timelines, actions, and project status with weekly leadership updates
• Build reports and dashboards using tools like Adobe Analytics, Power BI to interpret performance
• Identify opportunities for improvement in campaign planning and execution
• Participate in team discussions, business reviews and huddles/touchpoints
• Analyze customer experience across channels and present data-driven recommendations
• Present communications to partner teams with clear messaging

Skills

Experience across cross-functional-?

Coaching

Critical Thinking/Problem Solving

Effective Communication

Functional Knowledge

Influencing Others

Prioritization

Project Management

Reporting

Resiliency

Teamwork/Collaboration

MS Office

Data & Financial Analysis

Detail-oriented

Education

Bachelor’s Degree

Job description

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe’s offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than$83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

About Lowe’s India

At Lowe’s India, we are the enablers who help create an engaging customer experience for our $97 billion home improvement business at Lowe’s. Our 4000+ associates work across technology, analytics, business operations, finance & accounting, product management, and shared services. We leverage new technologies and find innovative methods to ensure that Lowe’s has a competitive edge in the market.

Job Summary:

Exe cuting direction from leadership, delivering results that align with strategic objectives, communicating critical information to other teams, managing vendor relationships, developing processes that align to organizational goals, specific technical skills required for managing a process.The Analyst, Digital Engagement Execution, is responsible for outlining and participating in promotional planning and execution processes for designated campaigns, programs, and/or targeted consumer segments. This role ensures that campaign priorities and details are created and collected to share in partnership with cross-functional teams for execution. In defining campaign scope, support can include the creation and implementation of landing pages, on-site banners, and other site content updates. S/he will track, analyze, and report on objectives and key results to ensure activities within their assigned area are meeting strategic and financial objectives. Based on results, they will make recommendations for adjustments to online campaign and promotional plans including testing/optimization strategies.

Roles & Responsibilities:

Core Responsibilities:

• Collaborate with cross-functional groups such as Merchants, Brand Marketing, Pricing & Promotions, Digital Production, Online Partners in SSC-M and SSC-B, and other Online teams to ensure all teams have required information for supporting online campaigns/promotions
• Execute online campaign and promotional work of small to medium scope
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership·
• Leverage campaign and promotional dashboards, and build reports to interpret and communicate performance using tools like Adobe Analytics, Medallia, Fullstory, Power BI
• Identify opportunities for improvement in the campaign and promotional planning and execution processes.
• Actively participate in team discussions, business reviews and recurring huddles/touchpoints.
• Utilize strong analytical ability to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
• Develop and present communications to partner teams that convey the right message in an effective way to the appropriate audience .

Years of Experience:

Relevant Experience 2+ years

Education Qualification & Certifications (optional)Required Minimum Qualifications

List the education, certification, and work experience for an incumbent in the job.

Bachelor’s Degree in any discipline

Skill Set RequiredPrimary Skills (must have)

• Experience working across cross-functional teams
• Coaching
• Critical Thinking/Problem Solving
• Effective Communication
• Functional Knowledge
• Influencing Others
• Prioritization
• Project Management
• Reporting
• Resiliency
• Teamwork/Collaboration
• Proficiency in MS Office
• Data and financial analysis
• Detail-oriented

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.