IN_Senior Associate_SMFC_GCC_Advisory_Gurgaon

PwC India; Gurugram District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

PwC India is seeking a Senior Associate for Salesforce Marketing Cloud within Advisory. You will analyze client needs, design marketing journeys, and deliver end-to-end campaigns using Marketing Cloud components like Cloud Pages, Email Studio, Journey Builder and Content Builder.

The role requires strong SQL, HTML/CSS, and JavaScript skills, plus experience in defining segmentation, testing, and reporting ROI. This is an on-site position in India with a focus on client engagements.

Qualifications

• Understanding business requirements and designing marketing journeys and emails.
• Create and manage SFMC Cloud Pages and use audience data in journeys.
• Design, develop and debug custom solutions.
• Define segmentation criteria for batch and trigger emails and conduct A/B testing.
• Create data extensions using SQL scripts and analyze campaign requirements.
• Provide ROI details to stakeholders and report on results.

Responsibilities

• Deliver marketing campaigns using Salesforce Marketing Cloud across channels.
• Design marketing journeys, emails, and templates to meet client needs.
• Develop data extensions and SQL-based data management for campaigns.
• Build and manage SFMC Cloud Pages and use audience data in journeys.
• Define segmentation criteria for batch/trigger emails and perform A/B tests.
• Collaborate with stakeholders to analyze results and optimize campaigns.

Job description

Job Description & Summary At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

Those in Salesforce user experience at PwC will focus on providing consulting services for enhancing the user experience of various applications. You will analyse user needs, design intuitive and user-friendly interfaces, and offer guidance and support for improving the overall user experience. Working in this area, you will enable clients to optimise user engagement, increase user satisfaction, and achieve their strategic objectives.

*Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes forour clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences foreach other. Learn more

about us

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Line of Service Advisory

Industry/Sector Not Applicable

Specialism Salesforce

Management Level Senior Associate

Responsibilities

• 5 + years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud .
• Strong knowledge of the Salesforce platform and it ’ s data model
• Strong knowledge of Ampscript , text and HTML emails, landing pages, SMS and MMS messages, and push notifications from Mobile Push.
• Knowledge of Marketing Cloud Best Practices
• Software development background experienced with development languages and frameworks e.g HTML , CSS, SQL and JavaScript .
• Proven working experience using various marketing cloud components: Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder.
• Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery .
• Create and manage SFMC Cloud Pages and use audience builder data in journeys
• Design, develop and debug custom solutions
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• Create data extensions using SQL scripts by analysing the campaign requirements.
• Provide ROI details to various stake holders .
• Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

Mandatory skill sets

• Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery .
• Create and manage SFMC Cloud Pages and use audience builder data in journeys
• Design, develop and debug custom solutions
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• Create data extensions using SQL scripts by analysing the campaign requirements.
• Provide ROI details to various stake holders .
• Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

Preferred skill sets

• Salesforce Marketing Cloud

Years of experience required

5 to 1 0 Years

Education qualification

BE/ B.Tech /MBA /MCA / M.Tech

Education

Degrees/Field of Study required: Master of Business Administration, Bachelor Degree

Degrees/Field of Study preferred:

Required Skills

Developer Tools

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, AI Fluency, AI-Human Collaboration, Analytical Thinking, Communication, Creating Mock-Ups, Creativity, Customer Experience (CX) Strategy, Design for Usability, Design Review, Design Thinking, Digital Customer Experience, Digital Tooling, Embracing Change, Emotional Regulation, Empathy, Experience Design, Graphic Artistry, Human-Centered Design, Inclusion, Intellectual Curiosity, Interface Management, Iterative Design {+ 20 more}

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

July 29, 2026