I&P-GN - SONG-DSMS-Customer Lifecycle- Consent-Consultant

Accenture PLC; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Accenture I&P is seeking an experienced Customer Lifecycle Manager - Consent to manage consent and preference programs, ensuring compliant and customer-centric communication practices.

The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management, working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.

Qualifications

• 5+ years of experience in digital and data-driven marketing.
• Strong understanding of consent management, privacy regulations, and compliance frameworks (e.g. GDPR, PDPA, or equivalent).
• MarTech literacy; experience leveraging MarTech platforms, DMPs, or CDPs (Adobe or equivalent desirable).
• Experience with customer segmentation, targeting, and audience buying and management.
• Campaign planning and delivery experience across digital marketing channels.
• Strong digital and customer analytics experience; ability to translate insights into optimisation actions.
• Exceptional project management skills and high attention to detail.
• Strong influencing and stakeholder management skills; experience working across complex, cross-functional environments.
• Excellent written and verbal communication skills.

Responsibilities

• Manage Consent & Preference Programs: Own the end-to-end delivery of consent and preference management programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
• Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
• Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
• Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimise resources and drive efficiency.
• Build Insights & Drive Optimisation: Leverage reporting and analytics to optimise consent and preference performance; identify opportunities for program improvement and differentiation through ongoing monitoring of customer data and insights.
• Manage Stakeholder Relationships & Agency Partners: Effectively partner with internal teams (Legal, Marketing, IT, Customer & Digital) and external agency partners to execute the consent program in line with the plan; apply strong influencing and communication skills across a complex stakeholder landscape.

Skills

Digital marketing

Data-driven marketing

Lifecycle management

Consent management

MarTech literacy

Stakeholder management

Project management

Analytical skills

Tools

MarTech platforms

Job description

Job Summary

Accenture I&P is seeking an experienced Customer Lifecycle Manager - Consent to manage consent and preference programs, ensuring compliant and customer-centric communication practices.

The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management - working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.

Roles & Responsibilities

• Manage Consent & Preference Programs:Own the end-to-end delivery of consent and preference management programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
• Drive Customer-Centric Communication Strategy:Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
• Ensure Legal & Regulatory Compliance:Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
• Optimise Ways of Working & Processes:Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimise resources and drive efficiency.
• Build Insights & Drive Optimisation:Leverage reporting and analytics to optimise consent and preference performance; identify opportunities for program improvement and differentiation through ongoing monitoring of customer data and insights.
• Manage Stakeholder Relationships & Agency Partners:Effectively partner with internal teams (Legal, Marketing, IT, Customer & Digital) and external agency partners to execute the consent program in line with the plan; apply strong influencing and communication skills across a complex stakeholder landscape.

Qualification

Professional & Technical Skills

• 5+ years of experience in digital and data-driven marketing; experience in lifecycle or consent/preference management advantageous.
• Strong understanding of consent management, privacy regulations, and compliance frameworks (e.g. GDPR, PDPA, or equivalent).
• MarTech literacy; experience leveraging MarTech platforms, DMPs, or CDPs (Adobe or equivalent desirable).
• Experience with customer segmentation, targeting, and audience buying and management.
• Campaign planning and delivery experience across digital marketing channels.
• Strong digital and customer analytics experience; ability to translate insights into optimisation actions.
• Exceptional project management skills and high attention to detail.
• Strong influencing and stakeholder management skills; experience working across complex, cross-functional environments.
• Excellent written and verbal communication skills.