Head Digital Marketing

Casita Living; Gurugram District; On-site; INR 30,00,000 - 40,00,000; Full time

Job summary

A leading online marketing company in Gurugram District is seeking a Head of Digital Marketing with 10-15 years of experience. The ideal candidate should have proven success in managing digital marketing campaigns, including SEO/SEM, email, and social media. Applicants must have strong analytical skills and be capable of devising innovative marketing strategies. This role offers an opportunity to lead integrated marketing efforts. Competitive salary and benefits are provided.

Qualifications

• 10-15 years of experience in digital marketing.
• Proven experience leading and managing SEO/SEM campaigns.
• Solid knowledge of website analytics tools.

Responsibilities

• Plan and execute all digital marketing campaigns.
• Measure and report performance of digital marketing campaigns.
• Collaborate with internal teams for landing page optimization.

Skills

SEO/SEM

Social media marketing

Data analysis

Email marketing

Creative thinking

Education

BS/MS degree in marketing or a related field

Tools

Google Analytics

Ad serving tools

Google Adwords

Job description

HeadofDigital Marketing

Must have 10-15 years experience

Must have been adigital marketing headof a onlinemarketingcompany

The company should have at least 500,000 organic unique visitors a month

Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Candidateshould have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with themarketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement