Head

Biorad Medisys; Pune District; On-site; INR 3,00,00,000 - 4,00,00,000; Full time

Job summary

A leading healthcare company is seeking a Head Ecommerce Digital Platforms to build a global B2B e-commerce marketplace for medical devices. Responsibilities include defining the business model, launching specialty verticals, and establishing the platform as the market leader. Ideal candidates will have 12 to 18+ years of relevant experience and a strong understanding of healthcare supply chains. A competitive compensation package will be offered, focusing on innovation and market expansion.

Qualifications

• 12 to 18+ years of experience in E-commerce or B2B platforms.
• Proven experience in building high-scale digital platforms.
• Strong understanding of medical devices and healthcare procurement.

Responsibilities

• Lead the conceptualization and execution of a global B2B e-commerce marketplace.
• Develop business models and launch roadmaps for specialty verticals.
• Conduct extensive market research and build high-value verticals.

Skills

E-commerce strategy

Digital platform development

Healthcare supply chain

Team leadership

Job description

Role & responsibilities

The Head Ecommerce Digital Platforms will spearhead a new business unit designed to build a global B2B e-commerce platform for medical devices and allied services. The role involves defining the business model, leading technology platform development, identifying industry gaps, launching sequential specialty verticals, and establishing the platform as the market leader for surgical supplies within two years and ultimately the dominant global procurement platform for medical devices, equipment, services, and clinical solutions.

Job Description

Lead the conceptualization and execution of a global B2B e-commerce marketplace for medical devices and allied healthcare services.

Develop the business model, category strategy and launch roadmap for specialty verticals with near-exhaustive product coverage.

Identify supply-chain gaps and design a sourcing ecosystem spanning rate contracts, exclusive contract manufacturing, technology transfers and OEM strategic partnerships.

Establish the platform as the #1 destination for surgical supplies in 2 years, expanding into non-surgical supplies, capital equipment, manpower services, IT/ITeS, training, outsourcing, quality enhancement, clinical trials, audits, certifications and more.

Conduct extensive market research and competitive intelligence to understand inefficiencies and build high-value verticals around them.

Build a scalable, resilient digital business that becomes the platform of choice across the global medtech ecosystem.

Collaborate with internal technology, engineering, operations and strategy teams to drive platform evolution and organisational integration.

Key Deliverables & KPIs

1. Technology & Platform Architecture

   Select and onboard the core technology platform and partners.

   Ensure a robust, secure, scalable architecture suitable for global B2B medical commerce.

2. Platform Experience & Product Development

   Work with internal/external tech teams to ensure the platform becomes the most user-friendly, seamless and intuitive transaction environment in its category.

   Own the product roadmap, UX strategy, feature prioritisation.

3. Systems Integration

   Integrate the platform flawlessly with internal ERP and core systems for real-time operations, inventory, pricing and fulfilment.

4. Vertical & Category Expansion

   Launch minimum 5 specialty verticals per financial year.

   Achieve >90% product coverage within each specialty.

5. Business Performance

   Deliver INR 300+ crore in transaction value in the first full financial year.

   Achieve positive EBITDA, meeting internal hurdle rates.

6. Services Vertical Expansion

   Launch one new service vertical annually (e.g., manpower, audits, training, outsourcing, certifications).

   Secure 100+ active client adoptions per service line.

7. Customer Retention & Engagement

   Maintain customer retention above 50% quarter-on-quarter.

8. Competitive Strategy & Intelligence

   Build a structured competitive intelligence and benchmarking framework to guide decisions and track category performance.

9. Team Leadership & Capability Building

   Build a high-performance team across product, tech, operations, and category management.

   Create a sustainable talent and capability flywheel to support scale.

10. Strategic Product Ideation

    Identify and propose new product categories where the companys engineering and manufacturing capabilities enable strategic advantage.

    Contribute to innovation pipelines for new revenue streams.

Experience & Qualification

12 to 18+ years of experience in E-commerce, B2B platforms, SaaS, MedTech, healthcare supply chain or digital transformation.

Proven experience in building high-scale digital platforms or marketplaces.

Strong understanding of medical devices, healthcare procurement, and supply-chain dynamics.

Demonstrated capability in leading cross-functional teams in high-growth environments.

Global exposure or multi-region platform experience is an advantage.

Reporting Structure

Reporting to the Chief Digital Officer with direct influence over product, engineering, operations, and procurement teams.