Group Product Manager - Central Nervous System

Intas; Ahmedabad District; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading pharmaceutical company based in Gujarat is seeking a Product Manager with experience in CNS products. The ideal candidate will be responsible for managing the product pipeline strategy, leading brand development, and driving market execution. Applicants should have 5-10 years of therapy-wise experience in brand building and product launching. Excellent communication skills are essential. Join a collaborative team focused on achieving excellence in the pharmaceutical industry.

Qualifications

• 5-10 years of experience in therapy-wise management.
• Experience in Brand Building, Market Strategy & Product Launching in CNS products.
• Product Management experience across India for CNS products.

Responsibilities

• Own and drive new product pipeline strategy, including lifecycle management.
• Lead the development and execution of brand strategies for assigned portfolio.
• Provide strategic direction for sales force training programs.

Skills

Brand Building

Market Strategy

Product Launching

Communication Skills

Education

Graduated/Post Graduated from Pharma

Job description

Role & responsibilities

Portfolio & Product Strategy

• Own and drive the new product pipeline strategy, including ideation, feasibility, pre-launch, launch, and post-launch lifecycle management for multiple brands.
• Define long-term product and portfolio growth strategies aligned with business goals.
• Identify new business opportunities, line extensions, and lifecycle management initiatives.

Brand & Market Leadership

• Lead the development and execution of brand strategies and annual brand plans for the assigned product portfolio.
• Drive market penetration, pricing, positioning, and differentiation strategies based on market insights.
• Oversee market research, competitor benchmarking, and SWOT analysis, translating insights into actionable strategies.

Sales Force Effectiveness & Capability Building

• Provide strategic direction and oversight for sales force training programs, ensuring strong scientific knowledge and impactful communication.
• Partner with sales leadership to enhance field effectiveness, messaging consistency, and brand adoption.
• Participate selectively in field work and customer interactions to gather market intelligence and coach teams.

Cross-Functional Collaboration

• Work closely with Medical Affairs, R&D, Regulatory, L&D, Supply Chain, and Sales teams to ensure seamless execution of brand initiatives.
• Ensure timely availability of promotional materials, product dossiers, and launch tools.
• Act as a key stakeholder in internal governance and decision-making forums.

Promotional Excellence & Scientific Engagement

• Lead the creation of high-quality promotional strategies and brand communication inputs.
• Oversee and guide CME programs, scientific events, advisory boards, and KOL engagement initiatives.
• Ensure strong brand visibility among healthcare professionals and institutions in compliance with ethical standards.

People Leadership & Mentoring

• Mentor and guide Product Managers / Assistant Product Managers, driving capability building and performance excellence.
• Review brand plans, campaigns, and launch readiness of team members.
• Foster a culture of accountability, innovation, and collaboration within the marketing team.

Performance Monitoring & Governance

• Track brand performance using key KPIs such as sales, market share, ROI on promotions, and prescription trends.
• Recommend course corrections based on performance reviews and market dynamics.
• Ensure adherence to company policies, compliance, and ethical marketing practices.

Preferred candidate profile

• 5-10 years of experience therapy wise.
• Graduated/Post Graduated from Pharma
• Experience in Brand Building, Market Strategy & Product Launching in Central Nervous System products
• Product Management experience pan India of Central Nervous System products
• Excellent Communication skills