Group Brand Manager - Vaccines

Dr Reddys; Mumbai; On-site; INR 4,500,000 - 6,500,000; Full time

Benefits offered by this job

Learning and development programs

Relocation support

Medical coverage for self and family

Life coverage for self

Family benefits (Maternity & Paternity

Job summary

Dr. Reddy’s is seeking a dynamic, experienced leader to head the development and execution of go-to-market strategies, launch planning, brand management, and omnichannel marketing for India’s first Dengue vaccine launch.

This role ensures alignment with business goals and market trends, driving awareness, access and growth among healthcare professionals. The role includes post-launch audits, CME program execution, budgeting, and leadership of a high-performing team to maximize impact and ensure

Qualifications

• Understanding of Indian pharmaceutical industry, competition, and prescription habits.
• Strategic mindset to develop and implement long-term product strategies aligned with business goals.
• Analytical skills to assess market trends, competitor activities, and customer needs for the portfolio.
• Financial management skills to develop and manage budgets and optimize costs.
• Excellent communication skills to convey complex information to diverse audiences.
• Ability to analyze market data, clinical results, and sales performance for decision making.
• Ability to adapt to changes in the pharmaceutical market and regulatory landscape.

Responsibilities

• Lead New Products conceptualization and planning by gathering feedback on unmet needs and presenting business cases.
• Plan product launches, design positioning, and coordinate with regional sales teams for rollout.
• Conduct post-launch audits and implement corrective actions to meet sales targets.
• Drive branding and promotions with market research and agency collaboration.
• Identify CME needs, invite speakers, and ensure successful CME execution.
• Lead and develop the team through performance appraisals and HR collaboration.
• Oversee regional sales plan and adapt product strategy to regional requirements.

Skills

Pharma industry

Strategic mindset

Analytical skills

Financial management

Communication skills

Market data analysis

Adaptability

Stakeholder engagement

Education

Graduate science degree

Job description

Job Summary

We are seeking a dynamic and experienced individual to Lead the development and execution of go-to-market strategies, Launch planning and execution, brand management, and omnichannel marketing plans for India's firts Dengue vaccine launch, ensuring alignment with business goals and market trends. Drive awareness, access and growth amongst HCPs mastering stakeholder engagement while monitoring performance, managing budgets, and delivering innovative solutions to make Dengue vaccination biggest launch in Vaccines industryWe are seeking a dynamic and experienced individual to Lead the development and execution of go-to-market strategies, Launch planning and execution, brand management, and omnichannel marketing plans for India's firts Dengue vaccine launch, ensuring alignment with business goals and market trends. Drive awareness, access and growth amongst HCPs mastering stakeholder engagement while monitoring performance, managing budgets, and delivering innovative solutions to make Dengue vaccination biggest launch in Vaccines industry

Roles & Responsibilities

• You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives.
• You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams.
• You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections.
• You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals.
• You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals.
• You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention.
• You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance.

Qualification

Educational qualification-

A graduate degree in any Science stream

Minimum work experience-

7-10 years of experience in Product Management in pharmaceutical

Skills & attributes Technical Skills

• Understanding of Indian Pharmaceutical industry- competition, customer behaviour and prescription habits.
• Strategic mindset to develop and implement long-term product strategies that align with the company's overall business objectives.
• Analytical skills to assess market trends, competitor activities, and customer needs for the products in the portfolio.
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio.
• Excellent communication skills to convey complex scientific and medical information to diverse audiences, including healthcare professionals, internal teams, and stakeholders.
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies.
• Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates.

Behavioral Skills:

• Proactive and visionary mind-set
• Strong networking skills
• Effective people management abilities
• Adaptability and change management skills
• Strategic orientation and decision-making capabilities

Additional Information

About the Department Global Generics India

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/