Graphic Designer

S-VYASA Deemed-to-be University Thiruvananthapuram; Thiruvananthapuram; On-site; INR 335,000 - 670,000; Full time

Job summary

S-VYASA Deemed-to-be University Thiruvananthapuram in Kerala seeks a Graphic Designer who can craft visually compelling designs while maintaining strict brand integrity across digital and print. You will translate ideas into assets for social media, websites, brochures, and campaigns.

The role requires 2–4 years of hands-on design experience, proficiency in Photoshop and Illustrator, and a strong understanding of colour psychology, typography, and layout.

Qualifications

• 2–4 years hands-on experience in graphic design.
• Proficiency in Adobe Photoshop and Adobe Illustrator.
• Solid understanding of colour philosophy, colour psychology, and visual hierarchy.
• Strong knowledge of maintaining brand consistency and working within design systems.
• Experience designing for both digital platforms and print (offline).
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with a content-first approach.

Responsibilities

• Digital Campaigns: Design creatives for social media, digital ads, websites, and marketing campaigns.
• Offline Materials: Design physical marketing assets such as brochures, flyers, standees, banners, print ads, and other print collaterals.
• Brand Integrity: Ensure strict brand consistency across all digital and print materials.
• Design Fundamentals: Apply colour psychology, typography, and layout principles to enhance communication.
• Collaboration: Partner with content writers and marketers to create content-led visual concepts aligned with brand tone and target audience objectives.
• Optimization: Adapt and optimize creatives based on constructive feedback and performance insights.
• Trend Awareness: Stay updated with design trends, print standards, and platform best practices.

Skills

Colour philosophy

Visual storytelling

Content-driven creativity

Brand consistency

Typography

Layout principles

Design systems

Media versatility

Project management

Creative thinker

Tools

Adobe Photoshop

Adobe Illustrator

Job description

We are looking for a Graphic Designer who can create visually compelling designs while maintaining strong brand consistency. The ideal candidate should have a solid understanding of color philosophy, visual storytelling, and content-driven creativity, and be able to translate ideas into impactful digital and offline marketing assets.

Key Responsibilities

• Digital Campaigns: Design creatives for social media, digital ads, websites, and marketing campaigns.
• Offline Materials: Design physical marketing assets such as brochures, flyers, standees, banners, print ads, and other print collaterals.
• Brand Integrity: Ensure strict brand consistency across all digital and print materials.
• Design Fundamentals: Apply colour psychology, typography, and layout principles to enhance communication.
• Collaboration: Partner with content writers and marketers to create content-led visual concepts aligned with brand tone and target audience objectives.
• Optimization: Adapt and optimize creatives based on constructive feedback and performance insights.
• Trend Awareness: Stay updated with design trends, print standards, and platform best practices.

Core Requirements

• Experience: 2–4 years of hands-on experience in graphic design.
• Software Proficiency: Strong proficiency in Adobe Photoshop and Adobe Illustrator.
• Design Theory: Solid understanding of colour philosophy, colour psychology, and visual hierarchy.
• Brand Systems: Strong knowledge of maintaining brand consistency and working within design systems.
• Media Versatility: Proven experience designing for both digital platforms and print (offline) marketing materials.
• Project Management: Ability to manage multiple projects simultaneously and consistently meet deadlines.
• Mindset: Creative thinker with a content-first approach.

Good to Have / Bonus Skills

• Performance Design: Knowledge of creating optimized assets specifically for performance marketing creatives.
• Concept Work: Experience in storyboarding and early-stage concept development.
• Visual Arts: Photography or basic shooting knowledge.