Graphic Designer

Zoo Media; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading advertising firm in India is looking for a Senior Art Executive. This role involves conceptualizing and executing engaging static and dynamic designs across various digital marketing platforms. The ideal candidate should possess creativity, attention to detail, and a solid understanding of brand guidelines. Proficiency in Gujarati, Hindi, and English is essential for effective communication. The position emphasizes time management and adherence to internal processes, ensuring timely delivery of high-quality work within a fast-paced environment.

Qualifications

• Strong grasp of brand voice, tone, and messaging guidelines.
• Proficiency in Gujarati, Hindi, and English for effective communication.
• Ability to translate briefs into effective visual communication.

Responsibilities

• Conceptualize and execute engaging static and dynamic designs.
• Develop creative layouts for marketing materials.
• Conduct research to tailor messaging to the target audience.
• Monitor and analyze design performance to inform future designs.
• Prioritize tasks and deliver work on time.

Skills

Creativity

Attention to detail

Understanding of brand guidelines

Industry trends knowledge

Audience insights interpretation

Job description

We are looking for a Senior Art Executive to conceptualize and execute engaging static and dynamic creative designs across digital marketing platforms. The ideal candidate will have a keen understanding of brand guidelines, the ability to translate briefs into effective visual communication, and a strong grasp of industry trends and audience insights. This role demands a balance of creativity, attention to detail, and adherence to timelines and internal processes to deliver high-quality work consistently.

Language Requirement

The candidate should have a good understanding of Gujarati to effectively interpret briefs and references where required. Proficiency in Hindi and English is essential for day-to-day communication and collaboration.

1. Brand Understanding & Alignment

• Decode the brief as shared by supervisors, identifying brand requirements and identity, target audience etc
• Maintain a deep understanding of the brand's voice, tone, and messaging guidelines, ensuring all art work aligns with the brand's identity and values

2. Design Creation

• Develop static + dynamic creative design layouts for marketing materials, including but not limited to social media posts, email campaigns, etc.

3. Research

• Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention
• Conduct research to understand the target audience demographics, preferences, and behavior to tailor messaging effectively.
• Monitor and analyze the performance of designing efforts, leveraging data and insights to inform future designs

4. Time Management

• Following of internal TATs, tasks prioritization, and timely delivery of work.

5. Operations

• Adherence to documented SOPs

Seniority level

• Associate

Employment type

• Full-time

Job function

• Art/Creative

Industries

• Advertising Services