Graphic Designe

Kirana Club Pte Ltd; Bengaluru; On-site; INR 1,200,000 - 1,700,000; Full time

Job summary

Kirana Club Pte Ltd is seeking a creative, data-driven designer to own performance visuals for Meta and Google ads. You will craft statically and video-based assets, test variations, and optimize for click-through, cost per retailer and first orders in a Bharat-first market.

You’ll design with a Hindi-first approach for Bharat and expand regionally, building scalable templates and templates for rapid deployment. Bengaluru-based presence is required.

Qualifications

• 2–5 years designing performance creatives for paid social, app-install or commerce ads.
• Portfolio showing ads that actually ran with goals, tests, learnings.
• Strong visual fundamentals: hierarchy, typography, colour, layout.
• Willingness to ship multiple variants quickly and learn from results.
• AI-native: using tools like ChatGPT Image or Gemini daily.
• High ownership: push back on weak briefs and stay with launches.
• Based in Bengaluru, ready to work from office.

Responsibilities

• Own performance creatives end to end from brief to live ads and results.
• Decide what visual elements should lead and how to convey message within 2 seconds.
• Plan and run weekly creative tests with the performance marketing team.
• Design for Bharat with Hindi first, adaptable to state campaigns.
• Build templates and a visual playbook to scale winning ideas quickly.
• Leverage AI image tools to generate variants while maintaining quality control.

Skills

Performance design

Paid social ads

Experiment mindset

Ownership

AI-native

Tools

ChatGPT Images

Gemini

Job description

Kirana Club is India's largest digital community of kirana owners. 45 lakh+ store owners use our app for news, mandi rates and peer advice, and order products to stock up their shops.

Our users run small shops in Tier 2, 3 and 4 towns and villages. Most read Hindi before English.

About the role:

You'll own every visual we use to bring new retailers to Kirana Club: Meta and Google ads, static and video, and the screens they land on. Paid acquisition runs on a ₹1Cr+ monthly budget, so your creatives decide who we reach and what each new retailer costs us.

Our user is a shop owner in a small town, scrolling between customers on a budget phone. Metro D2C playbooks (minimal layouts, English punchlines, lifestyle imagery) often don't land with them. We need someone who will find out what does: which number to make biggest, which product to show, which font and colour stop the scroll, and in which language.

This is a performance role first. Your work is judged on click-through, cost per retailer and first orders, not on likes. You'll run many small experiments every week, kill what doesn't work and scale what does.

What you'll do:

• Own performance creatives end to end: Concept, design and ship static ads for Meta and Google, from the brief to the ad going live to the result coming back.
• Decide what the ad says visually: What goes first, what gets the most space (price, margin, product, offer), and which fonts, colours and layouts get the message across in under 2 seconds.
• Run the creative testing engine: Plan weekly tests with the performance marketing team across hooks, layouts, colours and formats. See which ads won on click-through, cost per retailer and first orders, and use what you learn to plan the next round of tests.
• Design for Bharat, Hindi first: Make creatives in Devanagari Hindi, and adapt them for state-level campaigns as we expand region by region.
• Build a system, not one-offs: Create templates and a visual playbook so a winning idea becomes dozens of variants in a day, and new brands and offers go live fast.
• Work AI-first: Use AI image tools like ChatGPT Images and Gemini, to explore ideas and produce variants at speed. Keep the judgment on what goes live.

What we are looking for:

• 2–5 years designing performance creatives: Paid social, app-install or commerce ads, in-house at a consumer tech company or at a performance agency.
• A portfolio of ads that actually ran: For each, show the goal, what you tested, what won and what you learned.
• Strong visual fundamentals: Hierarchy, typography, colour and layout. You can explain why one version should beat another before the test runs.
• An experiment mindset: You'd rather ship ten rough variants and learn than polish one for a week.
• AI-native: You use ChatGPT Image, Gemini or similar tools every day, and can show how they make your work faster and better. [Must]
• High ownership: You push back on weak briefs, drive work without a perfect one, and stay with it after launch.
• Based in Bengaluru, ready to work from office.

You'll thrive here if you start every design from the user. You're curious about how a kirana owner thinks, shops and reads a screen, and you're always trying a new layout, colour or format to see if it works better than the last one.

Bonus Point:

• You've designed for Tier 2, 3 and 4 India: Users who are new to the internet, price-sensitive and on budget phones, at a Bharat-first marketplace, fintech, or similar companies.
• Strong Hindi: You read and write it well, know how Devanagari behaves in an ad (matras, line height, weights), and can tell when a line sounds like a shopkeeper and when it sounds like a translation.
• You know retail or FMCG: Margin, scheme, MRP and bulk rate mean something to you, and to the people you design for.

WhyJoin Us:

• Your work is the first impression: For lakhs of shop owners, your ad is the first thing they ever see of Kirana Club.
• Fast, real feedback: A large monthly budget means your ideas get tested on large scale and you see results within days.
• An audience few designers have cracked: You'll define what great performance design looks like for Bharat's kirana owners.
• Small team, large scope: No layers between you, the performance team and the people who decide what we build next.