Genome Analyst_ Heredity Biosciences

Heredity BioResearch; Khordha; On-site; INR 3,00,000 - 5,00,000; Full time

Job summary

A forward-thinking bio-research company is looking for a Marketing Genome Analyst based in Bhubaneswar. This role involves deep analysis and interpretation of marketing data to derive insights that optimize marketing strategies. Key responsibilities include customer segmentation, performance measurement, and predictive modeling. The ideal candidate will have 2-3 years of experience in data analysis and a strong background in visual reporting. Salary ranges from 3 Lakh to 5 Lakh INR.

Qualifications

• Minimum 2-3 years of experience in marketing data analysis.
• Strong understanding of statistical techniques and data mining methods.
• Experience with creating dashboards and visual reports.

Responsibilities

• Collect and analyze marketing data from various sources.
• Utilize data analysis to segment customers into distinct groups.
• Define and track key performance indicators (KPIs) for marketing campaigns.
• Leverage predictive analytics to optimize marketing strategies.
• Collaborate with cross-functional teams to improve marketing efforts.
• Create dashboards and reports to communicate insights.

Skills

Data analysis

Customer segmentation

Performance measurement

Predictive modeling

Marketing optimization

Data visualization

Job description

Posted On: 29 May 2023 | Place: Bhubaneswar | Minimum Experience: 2-3 Years

Opening for Marketing Genome Analyst encompasses the analysis and interpretation of marketing data to derive insights and optimize marketing strategies.

Responsibilities

• Data Analysis: Collecting and analyzing marketing data from various sources, such as customer databases, website analytics, social media metrics, and campaign results. Applying statistical techniques and data mining methods to identify patterns, trends, and correlations within the data.
• Customer Segmentation: Utilizing data analysis to segment customers into distinct groups based on demographic, behavioral, and psychographic characteristics. Developing customer personas and profiles to better understand target audiences and tailor marketing efforts accordingly.
• Performance Measurement: Defining and tracking key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives. Evaluating marketing metrics, such as conversion rates, customer acquisition costs, customer lifetime value, and return on investment (ROI).
• Predictive Modeling: Customer behavior, campaign outcomes, and market trends learning. Leveraging predictive analytics to optimize marketing strategies and make data-driven decisions.
• Marketing Optimization: Collaborating with cross-functional teams, including marketing managers, digital marketers, and product managers, to optimize marketing efforts. Providing insights and recommendations for improving targeting, messaging, channel selection, and campaign optimization.
• Data Visualization and Reporting: Creating visually appealing and informative dashboards, reports, and presentations to communicate insights and recommendations to stakeholders. Presenting findings to management and other relevant teams, effectively conveying complex data in a simplified manner.
• Continuous Learning and Industry Research: Keeping abreast of industry trends, emerging technologies, and best practices in marketing analytics. Staying updated on new data analysis techniques, tools, and platforms to enhance analytical capabilities and drive innovation.

Salary: 3 Lakh to 5 Lakh

Location: Bhubaneswar

Interested Candidate share resume to [e-mail]