Generative AI Specialist

The Crayons Network; Delhi; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

The Crayons Network is seeking a proactive Generative AI Specialist to drive AI adoption, automation, and digital transformation across the agency.

You will evaluate emerging AI tools, design AI-powered workflows, and empower teams with practical AI solutions. The role emphasizes governance, stakeholder management, and measurable productivity improvements across marketing, content, and operations.

Qualifications

• 2–4 years in AI, automation, digital transformation, or marketing tech.
• Strong knowledge of Generative AI and LLMs.
• Experience with Zapier, Make, or Power Automate.
• Familiar with CMS, SEO, and analytics.
• Ability to build AI workflows and automations.
• Excellent project management and stakeholder skills.

Responsibilities

• Lead AI adoption roadmap and innovation initiatives.
• Evaluate emerging AI tools for advertising, marketing, and operations.
• Implement AI solutions to boost productivity and creativity.
• Build AI-powered workflows, assistants, and automation tools.
• Ensure responsible AI usage and governance.
• Measure impact through productivity gains and cost savings.

Skills

Generative AI

LLMs

AI productivity tools

Workflow automation

Project management

Stakeholder management

Communication

Tools

Zapier

Make

Power Automate

CMS platforms

SEO tools

Analytics platforms

Job description

We are looking for a proactive Generative AI Specialist to drive AI adoption, automation, digital transformation, and technology innovation across the agency. This person will serve as the agency's AI expert, identifying emerging technologies, improving workflows, developing AI solutions, and enabling teams to work smarter and more efficiently.

Key Responsibilities

• Lead the agency's AI adoption roadmap and innovation initiatives.
• Evaluate emerging AI tools and technologies relevant to advertising, marketing, and business operations.
• Recommend and implement solutions that improve productivity, creativity, and business performance.
• Act as the internal AI subject matter expert.

AI Implementation & Automation

• Deploy AI solutions across creative, content, media, client services, HR, finance, and operations.
• Build AI-powered workflows, assistants, chatbots, prompt libraries, and automation tools.
• Utilize platforms such as ChatGPT, Copilot, Claude, Gemini, Midjourney, Runway, Make, Zapier, and Power Automate etc.

Training & Adoption:

• Train and upskill employees on AI tools and best practices.
• Develop AI usage guidelines, governance policies, and SOPs.
• Drive adoption through workshops, coaching, and hands‑on support.

Process & Technology Management:

• Identify opportunities to automate repetitive tasks and improve operational efficiency.
• Develop and maintain internal productivity and knowledge‑management solutions.
• Manage company websites, digital platforms, SEO improvements, and AI‑enabled web experiences.

Governance & Business Growth:

• Ensure responsible AI usage, security, privacy, and compliance standards.
• Support leadership on digital transformation and technology‑led growth initiatives.
• Measure impact through productivity gains, cost savings, and operational improvements.

Requirements:

• 2-4 years of experience in AI, automation, digital transformation, innovation, or marketing technology.
• Strong understanding of Generative AI, LLMs, and AI productivity tools.
• Experience with workflow automation platforms such as Zapier, Make, or Power Automate.
• Working knowledge of website management, CMS platforms, SEO, and analytics.
• Ability to build AI workflows, custom assistants, and business automation solutions.
• Strong project management, communication, and stakeholder management skills.

Preferred:

• Experience in an advertising, marketing, digital, or creative agency.
• Knowledge of APIs, low‑code/no‑code platforms, and AI governance.
• Experience with Microsoft 365 Copilot and related AI ecosystems.

Success Measures:

• AI adoption across teams.
• Productivity gains and hours saved through automation.
• Number of AI tools and workflows successfully implemented.
• Employee AI training and capability development.
• Website and business performance improvements.
• Cost savings and operational efficiencies delivered.