General Manager Marketing

Sheth Realty; Mumbai; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading real estate firm in Mumbai is seeking a strategic marketing professional to develop and implement effective marketing strategies for residential projects. This includes market research, collaboration with sales teams, and management of both digital and traditional marketing initiatives. The ideal candidate should have experience in team management and brand positioning. This role offers a chance to contribute significantly to the firm's growth and visibility in the market.

Responsibilities

• Develop and implement marketing strategies for residential projects.
• Conduct market research and competitor analysis.
• Collaborate with senior leadership on pricing and positioning.
• Work with sales to generate leads and improve conversions.
• Drive digital marketing initiatives including SEO and SEM.
• Manage offline marketing campaigns.
• Build brand reputation through PR and media relations.
• Lead and manage the marketing team.

Job description

Role & responsibilities

Strategic Planning & Leadership

• Develop and implement marketing strategies to achieve sales and revenue targets for residential projects.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.
• Position the brand effectively in the market, ensuring consistent messaging and brand identity.
• Collaborate with senior leadership to define pricing, product positioning, and go-to-market strategies.

Sales & Marketing Alignment

• Work closely with the sales team to generate qualified leads and improve conversion ratios.
• Design and oversee customer engagement programs, site visits, promotional events, and exhibitions.
• Monitor sales funnel performance and optimize campaigns to boost ROI.

Digital & Traditional Marketing

• Drive digital marketing initiatives including SEO, SEM, social media, email marketing, and online advertising.
• Manage offline marketing campaigns such as print, outdoor, radio, and TV.
• Oversee content creation, brochures, presentations, and other marketing collateral.
• Ensure the company website and project microsites are updated and optimized.

Branding & Public Relations

• Build and manage brand reputation through PR campaigns, media relations, and influencer partnerships.
• Enhance visibility of the company and projects through corporate communications, press releases, and thought‑leadership initiatives.

Team Management & Vendor Coordination

• Lead, mentor, and manage the marketing team to deliver high‑quality campaigns.
• Liaise with creative agencies, media partners, digital marketing agencies, and event organizers.
• Manage budgets effectively, ensuring optimal allocation of resources.