Forward Deployed Creative

Lemonpeel; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Lemonpeel is seeking a passionate Creative Lead to shape and own ambitious branding campaigns for major brands. You’ll craft production workflows, guide on-site production, and drive high-impact work with a hands-on maker’s approach.

You’ll partner with international clients, present concepts to senior leaders, and translate creative decisions into robust processes that scale across projects. This is a maker’s role with client-facing responsibility.

Qualifications

• A strong track record of creating and delivering work for major consumer brands, particularly in FMCG, beauty, personal care, food and beverage, or adjacent categories.
• Experience at an agency, production house, studio, or creative technology company where you personally owned meaningful parts of the work.
• An outstanding portfolio of released ads, films, or branded content showing visual taste, storytelling, and technical execution.
• Deep understanding of production workflows, with hands-on expertise in filmmaking, editing, VFX, animation, or motion graphics.
• Excellent spoken and written English, with the clarity and confidence to lead presentations and working sessions with senior brand and agency leaders.
• Experience managing client feedback, protecting creative quality, and taking projects through to delivery.
• Hands-on command of AI image and video tools, with a clear understanding of their strengths, limitations, and place in a production workflow.

Responsibilities

• Work directly with leading brands and agencies to identify where AI can improve their creative production.
• Build and prototype workflows for ads, product films, campaign variations, and other branded content.
• Create exceptional work in Lemonpeel that demonstrates what’s possible and sets the standard for partner teams.
• Lead creative discussions, present concepts and finished work, and guide stakeholders through production decisions.
• Help client teams adopt these workflows through hands-on sessions and collaboration on live projects.
• Turn successful projects into repeatable workflows and compelling case studies.
• Bring real production challenges back to our product and engineering teams to help shape what we build next.

Job description

You’ll be Lemonpeel’s creative lead on the ground with major brands and agencies. You’ll understand their creative ambitions, build production workflows their teams can use, and produce outstanding work in Lemonpeel yourself.

This role requires both craft and presence. You should be as comfortable building a film as presenting it to a marketing head, explaining your decisions, and responding to challenging feedback.

You’ll help define how Lemonpeel works with its most important partners, with ownership over the creative approach, the workflow, and the final output.

What You’ll Own

• Work directly with leading brands and agencies to identify where AI can improve their creative production.
• Build and prototype workflows for ads, product films, campaign variations, and other branded content.
• Create exceptional work in Lemonpeel that demonstrates what’s possible and sets the standard for partner teams.
• Lead creative discussions, present concepts and finished work, and guide stakeholders through production decisions.
• Help client teams adopt these workflows through hands-on sessions and collaboration on live projects.
• Turn successful projects into repeatable workflows and compelling case studies.
• Bring real production challenges back to our product and engineering teams to help shape what we build next.

What You Bring

• A strong track record of creating and delivering work for major consumer brands, particularly in FMCG, beauty, personal care, food and beverage, or adjacent categories.
• Experience at an agency, production house, studio, or creative technology company where you personally owned meaningful parts of the work.
• An outstanding portfolio of released ads, films, or branded content showing visual taste, storytelling, and technical execution. A portfolio is required.
• Deep understanding of production workflows, with hands-on expertise in filmmaking, editing, VFX, animation, or motion graphics.
• Excellent spoken and written English, with the clarity and confidence to lead presentations and working sessions with senior brand and agency leaders.
• Experience managing client feedback, protecting creative quality, and taking projects through to delivery.
• Hands-on command of AI image and video tools, with a clear understanding of their strengths, limitations, and place in a production workflow.
• Experience working with international clients or teams is a plus.

You Might Be a Fit If

• You’ve worked on campaigns for brands with demanding standards, multiple stakeholders, and little room for sloppy execution.
• You’ve freelanced, run a studio, or built your own creative practice, so you understand both making great work and earning a client’s trust.
• You’ve got taste, and you can explain it. You can watch two cuts of the same film and say precisely why one works better. We will test this.
• You actively experiment with new AI tools and can show how those experiments have improved your work.
• You can take a blunt note from a brand manager without getting defensive, and push back clearly when a change would weaken the work.
• You can read an account, spot an opportunity, and propose what to make next.

This is a maker’s role first. You’ll earn credibility with clients through the quality of the work you can build.

Not a Fit If

• You want to be handed briefs and work entirely from our office.
• You want to direct without getting hands-off. You’ll be in the tools every day.
• You need a detailed playbook before taking ownership.
• You struggle to explain your creative decisions or respond constructively to direct feedback.

The Details

• On-site at client offices most of the week, with build days at ours.
• Some accounts require travel to other cities and occasionally outside India.

If you’ve been making AI films at 2am because you can’t stop, and you can walk into a brand meeting the next morning and make a compelling case for the work, we’d like to meet you.