FireFly - FDE - AI

WPP Enterprise Solutions; Dadri; Hybrid; INR 1,800,000 - 2,800,000; Full time

Job summary

WPP Enterprise Solutions in India is hiring a senior full-stack developer with AI integration to design and deploy production software. You will collaborate with Technical Architects, Engagement Managers, and Product teams to translate customer needs into scalable GenAI-powered solutions.

You’ll prototype rapidly, build end-to-end applications, and contribute to a startup-like culture that values speed, experimentation, and customer-centric delivery, with opportunities to work on-site or

Qualifications

• Experience building production software as a full-stack developer or technical consultant.
• Ability to translate AI concepts for engineers and executives.
• Strong communication and collaboration in fast-paced environments.

Responsibilities

• Define customer requirements with Technical Architects, Engagement Managers and Product teams.
• Prototype AI-first solutions and drive quick wins.
• Engineer end-to-end: design, build, deploy full-stack apps and microservices.
• Bridge to Product: feed field-use cases back to roadmap.
• Automate and scale: develop reusable components and CI/CD pipelines.
• Operate in a fast-moving, on-site/remotely setup and adapt to AI trends.

Skills

Full-Stack development

AI integration

Adobe APIs

Cloud platforms

Strong communicator

Startup DNA

Tools

React/Next.js

Node.js

Java Spring Boot

REST/GraphQL

Docker/Kubernetes

AWS/Azure/GCP

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

What You’ll Do

• Collaborate & Innovate: Partner with Technical Architects, Engagement Managers and Product teams to define customer requirements/use cases, facilitate technical workshops, and co-create specific GenAI solutions.
• Prototype Rapidly: Apply an AI-first experimentation mindset-build proof points in days, iterate on feedback, and drive quick wins. UX/UI and rapid prototyping skills are a plus.
• Engineer End-to-End: Design, build, and deploy full-stack applications and microservices-integrating Firefly APIs, Common Extensibility Platform, GenStudio for Performance Marketing, headless CMS architectures and UX/UI Designs.
• Bridge to Product: Capture field-proven use cases and funnel them back to Product & Engineering-fueling the Firefly roadmap.
• Automate & Scale: Develop reusable components, CI/CD pipelines, and governance checks to ensure consistent, repeatable delivery.
• Operate at Speed: Thrive in a constantly evolving, start-up-like environment-own delivery sprints, tackle challenges on-site/remotely, and adapt to evolving AI trends.
• Share & Elevate: Document your playbooks, prompts, and patterns in our internal knowledge base-helping the whole organization move faster.

What you bring

• Full-Stack Expertise: 3+ years as a full-stack developer or technical consultant building and launching production software (React.js/Next.js/Angular; Node.js/Java Spring Boot; REST/GraphQL, HTML, JavaScript, Java, XML).
• AI Tinkerer: AI-native tinkerer who embeds AI in your day-to-day workflows and spends your free time inventing and tinkering with the possibilities of AI. You keep ahead of market trends across third-party models, GPUs, and new AI applications.
• Adobe Fluency: Deep understanding of Adobe Creative Cloud APIs/SDK/CEP, Firefly Services APIs, and Adobe Experience Cloud integrations (AEM, Workfront Fusion, AJO or equivalent experience).
• Cloud & DevOps Savvy: AWS/Azure/GCP, containerization (Docker/Kubernetes), and CI/CD tooling (GitLab, Jenkins, etc.).
• Strong communicator: You translate complex AI concepts for both engineers and executives and guide customers through technical decisions aligned to business objectives.
• Customer-Centricity: Always prioritizing the customer and their needs and expectations first in everything you do. You are outstanding at contributing to a culture of customer-centricity among your team and your extended ecosystem.
• Startup DNA: Thrives in fast-paced, ambiguous environments-relentlessly seeking better, faster, more innovative ways to solve customer objectives and challenges

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships - all united by our agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.