Executive - Implementation Planning

WPP Media; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media in Mumbai seeks a capable Media Planning professional to align client strategies with cross-channel campaigns. You will support planning, data-driven optimization, and collaboration with activation teams to ensure timely delivery.

The role requires 1–3 years in B2B marketing, knowledge of digital and social media planning, and strong Excel skills. A hybrid work setup is offered with competitive benefits and growth opportunities.

Qualifications

• Media planning principles, techniques, and cross-channel orchestration.
• Bachelor's degree in marketing, advertising, business, or related field.
• 1-3 years of B2B program marketing experience, tech field preferred.
• Knowledge of media planning across digital and social channels.
• Familiarity with media buying, negotiation, and contracts.
• Problem-solving with creative solutions and data-driven thinking.
• Office suite proficiency, especially Excel.

Responsibilities

• Develop relationships with Client Servicing and Activation teams for flawless plan execution.
• Communicate effectively across levels and regular team check-ins.
• Support Media Planning Managers to ensure campaigns meet outcomes.
• Conduct research and compile data to guide planning and optimization.
• Compile and validate creative specs; coordinate with agencies to meet deadlines.
• Collaborate with Activation teams to detail plans in Olive.
• Create trafficking sheet templates and coordinate with Ad Operations at launch.
• Prepare data for reporting and analysis; support optimization recommendations.
• Assist in testing plans for campaigns and share learnings internally.

Skills

Media planning

Communication

Analytical thinking

Team collaboration

Excel

Education

Bachelor's degree in marketing or related field

Tools

Olive

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary And Impact

• Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
• Communicate effectively across all levels of the team and across all practices regular check ins with the team.
• Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
• Conduct research and compile data to guide and support planning and optimization recommendations.
• Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.
• Collaborate with Activation teams to complete the detail of the plan in Olive.
• Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
• Prepare data for reporting and analysis.
• Support the team in making optimization recommendations.
• Assist in the management of testing plans for assigned campaigns.
• Contribute to internal case studies for the sharing of learning and best practice.
• Meet with vendors and attend presentations to build knowledge of the media landscape.

Skills And Experience

• Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
• Bachelor's degree in marketing, advertising, business, or a related field.
• 1-3 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
• Knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
• Familiarity with media buying, negotiation, and contract management.
• Problem-solving skills and ability to think outside of the box for creative solutions
• Computer literate with good skills in all basic Office programs (including Excel)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities.
• A passion for everything media and advertising, coupled with a continued desire to expand your knowledge

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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Requirements: