Event Intelligence and Digital Engagement Specialist

Ernst & Young LLP ( EY India ); Bengaluru; Vor Ort; INR 1.800.000 - 2.400.000; Vollzeit

Zusammenfassung

EY Global Delivery Services (GDS) in India is seeking an Event Intelligence and Digital Engagement professional to help make flagship events more measurable, connected and outcome-led. You will support the Global Flagship Events and Experiences team by bringing a strong data, digital and audience engagement lens to high-impact programmes.

The role requires fluent English, experience in marketing analytics or event marketing, and strong stakeholder coordination.

Qualifikationen

• Fluent English, written and spoken.
• 3-5 years in marketing, digital marketing, communications, event marketing, marketing analytics, community engagement, content marketing or related roles.
• Strong stakeholder and project management skills.
• Experience with event metrics, dashboards, reports, audience engagement or digital content performance.
• Experience translating data into insights for practical recommendations.

Aufgaben

• Develop measurement approaches for flagship events, including engagement, reach and post-event actions.
• Use data and analytics to evaluate event effectiveness and identify opportunities for improvement.
• Support digital engagement strategies across pre-event, live event and post-event phases.
• Collaborate with internal teams to amplify event narratives across channels.
• Create audience engagement plans to build momentum before and after events.
• Track registrations, participation, engagement patterns and content performance.

Kenntnisse

Fluent English

Stakeholder management

Project management

Marketing analytics

Audience engagement

Content marketing

Data visualization

Excel

Tools

PowerBI

Tableau

Jobbeschreibung

Event Intelligence and Digital Engagement professional

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Role focus

This role will help make our flagship events more measurable, connected and outcome-led. Let us introduce you to the job offer by EY GDS, Brand, Marketing and Communications, India - a member of the global integrated service delivery centre network by EY. Global Delivery Services (GDS) comprises 80,000 professionals who deliver strategic support to EY member firms. The team spans all EY geographies, practices, service lines, sectors and competencies to provide deeply integrated services resulting in efficient and world-class solutions.

The opportunity

At EY Global Delivery Services (GDS), we work hand in hand with the business to build awareness of our services and solutions; to bring our purpose - building a better working world - to life for our people, clients and communities; to engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY and the GDS brand. We are looking for an Event Intelligence and Digital Engagement professional to help make flagship events more measurable, connected and outcome-led. This role is for someone who understands that great events do not begin at registration and end with a thank-you mailer. They create communities, content, conversations, insights and measurable influence. You will support the Global Flagship Events and Experiences team by bringing a strong data, digital and audience engagement lens to high-impact programmes. You will help measure event effectiveness, improve audience engagement, support content amplification, use digital tools intelligently and convert event activity into clear insight for future decision-making.

Your key responsibilities

• Develop measurement approaches for flagship events, including engagement, reach, participation, feedback, content consumption, sentiment indicators and post-event actions.
• Use data and analytics to evaluate event effectiveness and identify opportunities to improve future experiences.
• Support digital engagement strategies across pre-event, live event and post-event phases.
• Work with internal communications, social, content, creative and stakeholder teams to amplify event narratives across relevant channels.
• Create audience engagement plans that help events build momentum before the experience and sustain impact after it.
• Track registrations, participation, engagement patterns, feedback and content performance where data is available.
• Build simple dashboards, reports and insight summaries for stakeholders.
• Identify opportunities to use AI, automation, event technology, marketing platforms and collaboration tools to make event planning, engagement and reporting more effective.
• Support content repurposing plans, including post-event stories, leadership snippets, digital assets, community updates and internal amplification.
• Partner with the Experience Design and Event Innovation professional to ensure events are both memorable and measurable.
• Collaborate across matrixed teams and influence stakeholders without direct authority.
• Bring a test-and-learn mindset to improve event formats, engagement models and reporting.
• Ensure all digital engagement and measurement activities align with EY brand, quality, privacy and stakeholder expectations.

Skills and attributes for success

We seek a highly skilled and dynamic professional who can bring a fresh perspective to the Global Flagship Events and Experiences team. In this role, you will be responsible for contributing to flagship experiences that are audience‑centric, brand‑aligned and outcome‑led. Strong comfort with marketing data, event metrics, dashboards and reporting. Ability to translate data into clear insights and practical recommendations. Good understanding of digital engagement, content amplification and audience journeys. Experience using digital channels to build participation, engagement or community. Strong project management and stakeholder coordination skills. Ability to work with internal communications, social media, creative, event and leadership teams. Strong writing and presentation skills, especially for insight summaries and stakeholder updates. Comfort with Microsoft Office tools and data visualisation or reporting platforms. Interest in AI, automation, event technology, marketing technology and emerging digital engagement models. Ability to manage multiple projects, prioritise effectively and work in a fast‑paced global environment. Strong attention to detail and ability to maintain quality under deadlines.

To qualify for the role

• Fluent English skills, written and verbal.
• 3-5 years of experience in marketing, digital marketing, communications, event marketing, marketing analytics, community engagement, content marketing or related roles.
• Strong stakeholder and project management skills.
• Experience working with campaign or event metrics, dashboards, reports, audience engagement or digital content performance.
• Ability to convert data into insight and communicate it in a simple, useful way.
• Ideally, you’ll also have previous experience in a large, matrixed organisation.
• Prior experience with a B2B organisation, IT company, consulting firm, digital marketing agency, event technology platform, marketing operations team or analytics‑led marketing function.
• Experience with tools such as Excel, PowerPoint, PowerBI, Tableau, PowerAutomate, CRM or marketing automation platforms.
• Exposure to event platforms, webinar platforms, registration tools, social listening, intranet analytics or content performance tools.
• Familiarity with AI tools for content, reporting, automation or audience engagement.
• Interest in measurement frameworks, behavioural insights, community building and integrated campaigns.

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, India, the Philippines, Poland and the UK - and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well‑known brands from across the globe. We'll introduce you to an ever‑expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. Continuous learning: You'll develop the mindset and skills to navigate whatever comes next. Success as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way. Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs. Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world EY exists to build a better working world, helping to create long‑term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.