Email Marketing Specialist

Jaarvis Technology Group; Bhopal; On-site; INR 6,00,000 - 9,00,000; Full time

Job summary

A tech services company located in Bhopal is looking for an experienced B2B email marketing specialist. The role involves planning email campaigns, building strategies for B2B decision-makers, and driving lead generation. Successful candidates will have 2-5 years of experience in the IT sector and proficiency with CRM platforms. This position offers opportunities to collaborate with sales and content teams.

Qualifications

• 2-5 years of experience in B2B email marketing within IT services or IT consulting.
• Strong understanding of the IT buyer journey and lead nurturing.
• Experience with email automation and CRM platforms.

Responsibilities

• Plan and execute email campaigns and nurture workflows for IT service offerings.
• Build segmentation and personalization strategies for B2B decision-makers.
• Drive lead generation using frameworks like lead scoring and funnel optimization.

Skills

B2B email marketing

Lead generation

Strong written communication

Analytical skills

Tools

HubSpot

Marketo

Salesforce Marketing Cloud

Mailchimp

Job description

Key Responsibilities

• Plan and execute email campaigns and nurture workflows for IT service offerings.
• Build segmentation and personalization strategies for B2B decision-makers (CIO, CTO, IT Heads, Procurement, etc.).
• Drive lead generation using frameworks like lead scoring, MQL/SQL criteria, and funnel optimization.
• Use tools such as HubSpot, Marketo, ActiveCampaign, Salesforce Marketing Cloud, or Mailchimp.
• Track KPIs (open rate, CTR, MQLs, SQLs, conversions) and run A/B tests.
• Collaborate with sales and content teams to align messaging with IT service offerings.

Requirements

• 2-5 years of experience in B2B email marketing within IT services or IT consulting.
• Strong understanding of the IT buyer journey and lead nurturing.
• Experience with email automation and CRM platforms.
• Good analytical skills and strong written communication.

Bonus Skills

• Experience with ABM, analytics dashboards, or marketing attribution models.