District Sales Head

Adani Group; Ghaziabad District; On-site; INR 600,000 - 800,000; Full time

Job summary

Adani Group in Uttar Pradesh invites a driven Territory Sales Officer to expand the dealer network for cement and S&P offerings in the Ghaziabad region. You will drive sales growth, nurture customer relationships, and execute targeted strategies to meet targets.

Ideal candidates hold an MBA with 3-5 years in cement/building materials sales, and possess strong market insight, product knowledge, and stakeholder communication skills to sustain competitive advantage.

Qualifications

• MBA from premier institute focused on Sales or Marketing.
• 3–5 years of experience in sales and marketing in Cement/Construction & Building Materials industries.

Responsibilities

• Execute sales strategies to achieve targets across cement and S&P lines.
• Facilitate sales at sub-dealer and customer levels to stimulate higher sales.
• Maintain a robust sales pipeline and promote premium cement products and allied S&P offerings.
• Build and maintain strong relationships with sub-dealers, stakeholders, and end-users.
• Identify new business opportunities and market trends to expand market reach.
• Educate customers and staff on product benefits and USPs, and support product launches.
• Conduct micro-market analysis to spot expansion opportunities and competitive threats.
• Monitor competitors' actions and pricing to refine sales strategies.
• Collaborate with logistics to optimize distribution and inventory planning.
• Onboard new sub-dealers and re-engage degrowing ones; develop retention strategies.
• Record sales orders accurately and communicate essential details across teams.
• Promote transparency and effective communication within the team.
• Maintain accountability and track performance across the sales team.

Skills

CRM systems

Consultative selling

Customer relationship management

Demand sensing/forecasting

Documentation & record-keeping

Logistics & supply chain

Market & competitive analysis

Network development

Pricing analysis

Education

MBA in Sales or Marketing

Tools

CRM software

Job description

Purpose/Objective

• The Territory Sales Officer is responsible for driving sales growth, market penetration, fostering strong customer relationships, executing targeted sales strategies, and expanding the dealer network for both traditional cement products and specialized S&P offerings within the assigned territory.
• The TSO will ensure a deep understanding of product benefits across different segments, effectively communicate with stakeholders, and maintain a focus on achieving sales targets.

Key Responsibilities of Role

• Sales Facilitation, Execution, and Target Achievement: - Execute sales strategies to achieve targets across both traditional and S&P product lines.
• - Facilitate the sales process at the sub-dealer and customer levels, promoting the product line to stimulate higher sales.
• - Maintain a robust sales pipeline, ensuring effective promotion and advocacy for both premium cement products and allied S&P offerings.
• Customer Relationship Management and Market Development: - Build and maintain strong relationships with a diverse customer base, including sub-dealers, stakeholders, and end-users.
• - Identify new business opportunities and market trends, tailoring sales approaches to meet customer needs and expand market reach.
• In-depth Product Knowledge and Promotion: - Educate sub-dealers, customers, and their staff on the benefits and unique selling propositions of all products.
• - Support the launch and promotion of new products, ensuring comprehensive market coverage and customer awareness.
• Micro-Market Analysis and Competitive Intelligence: - Conduct detailed analysis of micro-markets within the territory to identify expansion opportunities and competitive threats.
• - Monitor competitors' actions and pricing strategies, providing insights to refine sales strategies and outperform the competition.
• Operational Support and Coordination: - Work closely with logistics and supply chain teams to optimize distribution and delivery systems.
• - Relay field feedback to improve inventory planning and address real-time sales dynamics.
• Network Expansion and Re-engagement: - Execute initiatives to onboard new sub-dealers and reintegrate degrowing sub-dealers into the active network.
• - Develop retention strategies based on insights gathered from degrowing sub-dealers and market analysis.
• Reporting, Communication, and Transparency: - Accurately record sales orders and communicate essential details to ensure seamless information flow.
• - Foster a culture of openness, sharing information transparently with team members and stakeholders.
• - Document and communicate decision-making processes to ensure clarity and departmental understanding.
• Organizational Skills and Accountability: - Prioritize tasks effectively, managing multiple projects with agility and implementing best practices in workflow management.
• - Establish clear accountability mechanisms to track performance and decision-making within the sales team.
• Key Stakeholders - Internal: - Area Sales Manager - Back Office - Trade - Secondary Logistics Officer Key Stakeholders - External: - Sub- dealers

Technical Competencies

• CRM System Management-Cements,Consultative Selling-Cements,Customer Relationship Management (CRM)-Cements,Demand Sensing/ Forecasting-Cements,Documentation and Record-Keeping-Cements,Logistics and Supply Chain Management-Cements,Market and Competitive Analysis-Cements,Network Development-Cements,Pricing Analysis-Cements

Qualifications and Experience

• Educational Qualification: - MBA from a premier institute with a focus on Sales or Marketing.
• Work Experience (Range of years): - 3 - 5 years of experience in sales and marketing activities Industry Knowledge: - Demonstrate in-depth understanding and proficiency in sales, specifically tailored to the Cement, Construction and Building Materials industries.