Director Product Management - Customer Data Platform

Target; Bengaluru; On-site; INR 4,500,000 - 7,000,000; Full time

Job summary

Target in India seeks a Director of Product Management for the Customer Data Platform (CDP) to own the vision, strategy and roadmap across data sourcing, identity resolution, and activation.

You will lead a product team, mentor managers, collaborate with senior leaders to validate concepts with customers, and ensure scalable, reliable enterprise-grade data products powering personalized experiences.

Responsibilities

• Set the vision, strategy and roadmap for the Customer Data Platform (CDP) capabilities.
• Lead and mentor a team of product managers to deliver high-quality, scalable data products.
• Collaborate with senior leaders across Target to prioritize work, negotiate priorities and remove blockers.
• Drive product discovery with stakeholders and validate hypotheses with customers before engineering capacity is committed.

Job description

Director Product Management - Customer Data Platform

About us:

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Guest Experience organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

The Customer Data Platform (CDP) Product team is a global organization within Guest Experience that builds Target's next-generation connected enterprise and guest experience platforms. As Target's enterprise foundation for trusted, actionable guest and marketing data, the CDP unifies data into reusable profiles and connects upstream sources with downstream decisioning, analytics, personalization, activation, social commerce, and emerging agentic systems. Through Guest Data Foundations, the team enables AI-first, real-time personalization, improves marketing effectiveness, and scales horizontal capabilities across Target with strong governance, reliability, scalability, and privacy-fueling growth and transforming guest experiences through a modern, human-centered, uniquely Target approach.

About the role:

This Director of Product Management role will be based in Target in India (TII) and will lead a product team in close partnership with leaders and teams across Target.

Decisioning & Intelligence:

30+ models built off the silver and bronze layers, powering data science, AI/ML decisioning, and analytics.

Activation & Personalization:

Data and services enabling Audience Platform, personalization models, Next Best Action, experimentation through A/B tests, real-time triggers, and Customer360-powered marketing activations.

Marketing Data Centralization:

Centralized marketing data across channels, including DAV, organic and paid social, and search through Funnel.io, enabling stronger channel relationships and unified reporting.

Creative & Asset Data Enablement:

Availability of CDMS creative and asset data for activation and performance marketing reporting.

Taxonomy Definition:

Definition and governance of marketing data taxonomy to ensure consistent classification, channel alignment, reporting accuracy, and scalable activation across Marketing 360 datasets.

Social Commerce:

Unified datasets supporting Club Target, creator programs, affiliates, and off-platform data integration and activation centralized in Marketing 360.

ML & Agentic Systems:

Production ML applications with expanding agentic capabilities in partnership with enterprise engineering teams.

As Product Director, you will set the product vision and own the strategy and roadmap for core CDP capabilities, including data sourcing, identity resolution, third-party data, marketing and CRM data assets, guest preferences, sales enablement, and enterprise activation. You will deliver trusted, interoperable products that accelerate value across Target; manage product financials, goals, and OKRs ; and ensure the platform meets enterprise standards for reliability, usability, scalability, and modern architecture.

You will build, coach , and mentor a strong team of product managers while fostering a culture of progress, transparency, accountability, and efficiency . You will elevate the team's performance through insightful, motivating, and constructive feedback , and partner with senior leaders and peers across pyramids to negotiate priorities and remove execution barriers.

You will lead product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering capacity. You will guide highly complex work across multiple pyramids and interrelated specialties , using data and analytics to assess product health , evaluate competitive dynamics and P&L impact, inform decisions, and deliver recommendations to key stakeholders.

Core responsibilities of this job are de