Director Digital Marketing

Hilton; Mumbai; On-site; INR 3,500,000 - 7,500,000; Full time

Job summary

Hilton in Mumbai is seeking a Director Digital Marketing to drive revenue for hotel products through online channels, lead SEO/SEM, email campaigns, and social media, and implement marketing initiatives with relevant departments.

You will oversee booking platforms, optimize user experience, analyze web traffic and sales data, manage content, CRM & guest engagement, and align digital efforts with revenue management.

Qualifications

• Minimum 3 years of experience in hotel marketing, advertising, or e-commerce.
• Proven expertise in digital marketing, including email campaigns and website optimization.
• Solid understanding of SEO best practices (Google & Baidu), including white-hat techniques.
• Experience with CRM platforms and e-commerce systems.
• Proficiency in HTML and CSS is a strong advantage.
• Strong analytical skills with experience in interpreting digital performance data.
• Excellent communication and project management abilities.
• Ability to lead cross-functional teams and drive results in a fast-paced environment.

Responsibilities

• Lead Digital Marketing Strategy: SEO, SEM, email marketing, and social media campaigns to increase online visibility and bookings.
• Oversee E-commerce Management: booking platforms and optimize user experience and conversion.
• Data & Performance Analysis: analyze web traffic and sales data to inform strategy and ROI.
• Content Strategy: manage and create digital content across web, blog, and multimedia channels.
• CRM & Guest Engagement: leverage CRM tools to enhance relationships and loyalty.
• Revenue Optimization: align digital efforts with revenue management principles.
• Project Leadership: manage cross-functional digital initiatives from planning through execution.
• Technical Oversight: ensure website functionality and UX with HTML/CSS and e-commerce tech.
• Cross-Department Collaboration: work with Sales, Marketing, IT on integrated campaigns.
• Innovation & Market Trends: stay ahead of digital trends and adapt strategies.

Skills

Digital marketing

SEO/SEM

Content marketing

Email marketing

CRM platforms

HTML/CSS

Data analytics

Leadership

Project management

Cross-functional teamwork

Tools

CRM software

E-commerce platforms

Google Analytics

Job description

Job Description:

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will drive revenue for hotel products and promote its reputation through various online channels, and create and implement the necessary marketing initiatives with the relevant departments to reach these objectives. As an Director Digital Marketing, you’re not just driving revenue through online channels – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Responsibilities

Here’s what you’ll do during a typical day:

• Digital Marketing Strategy: Lead SEO, SEM, email marketing, and social media campaigns to increase online visibility and bookings.
• E-commerce Management: Oversee hotel booking platforms and ensure seamless user experience and conversion optimization.
• Data & Performance Analysis: Analyze web traffic, customer behavior, and sales data to inform strategy and improve ROI.
• Content Strategy: Manage and create compelling digital content across web, blog, and multimedia channels.
• CRM & Guest Engagement: Leverage CRM tools to enhance customer relationships, drive loyalty, and improve satisfaction.
• Revenue Optimization: Align digital efforts with revenue management principles to maximize online profitability.
• Project Leadership: Manage cross-functional digital initiatives from planning through execution and evaluation.
• Technical Oversight: Ensure website functionality and user experience through knowledge of HTML, CSS, UX/UI, and e-commerce technologies.
• Cross-Department Collaboration: Partner with Sales, Marketing, and IT teams to deliver integrated campaigns and initiatives.
• Innovation & Market Trends: Stay ahead of digital trends and adapt strategies to maintain competitive advantage.

Qualifications

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

In addition, this role requires the following minimum qualifications:

• Minimum 3 years of experience in hotel marketing, advertising, or e-commerce.
• Proven expertise in digital marketing, including email campaigns and website optimization.
• Solid understanding of SEO best practices (Google & Baidu), including white-hat techniques.
• Experience with CRM platforms and e-commerce systems.
• Proficiency in HTML and CSS is a strong advantage.
• Strong analytical skills with experience in interpreting digital performance data.
• Excellent communication and project management abilities.
• Ability to lead cross-functional teams and drive results in a fast-paced environment.

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands,and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.