Digital Strategy & Analytics Specialist

1001 Syneos Health, LLC; Hyderabad; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

Syneos Health is seeking a Digital Strategy & Analytics Specialist to manage its marketing automation and Pardot-based campaigns from Hyderabad. You will optimize targeting, create time-triggered communications, and maintain lead qualification automations, while coordinating content and email calendar across teams.

The role emphasizes analytics-driven decision making, campaign optimization, and close collaboration with marketing and sales to accelerate customer success in the life sciences space.

Qualifications

• Maintains the Marketing Automation platform to reach the right audience.
• Leverages platform knowledge to tailor targeting logic for campaigns.
• Builds time- and event-triggered communications to move audiences through the buying cycle.
• Maintains Pardot automations that update lead status per qualification and triage.
• Communicates new content, processes, or functionality to internal users as needed.
• Manages email marketing activities and the communications calendar.

Responsibilities

• Operate the corporate Marketing Management Platform to execute campaigns.
• Define targeting logic and optimize audience reach for campaigns.
• Create and deploy time- and event-triggered emails in line with marketing goals.
• Maintain Pardot automations aligned with lead qualification workflows.
• Coordinate content updates and process changes with internal teams.
• Oversee the email calendar and ensure timely campaign execution.

Skills

Marketing automation

Salesforce Pardot

Email marketing

Audience segmentation

Campaign management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce Pardot

Job description

Digital Strategy & Analytics Specialist Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress. Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering-for each other, for our customers, and ultimately for the people who rely on the services we support.

Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to building an inclusive culture - where you can authentically be yourself.
• Central to this is our purpose - Driven to Deliver - which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone's life.
• We are continuously building the company we all want to work for and our customers want to work with.

Job Responsibilities

• Maintains the corporate Marketing Management Platform (Marketing Automation) to reach correct target audience.
• Leverage knowledge of platform to recommend targeting logic based on campaign needs.
• With direction from leadership, build time / event triggered communication that advances audience through the buying cycle.
• Maintain automations in Salesforce Pardot that update lead status based on documented lead qualification and triage process.
• Communicate new or changed content, processes, or functionality to all internal marketing users as needed.
• Manage email marketing activity and communication calendar to execute against associated initiatives.

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities.

Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract.

Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.

Discover what our Syneos Health colleagues already know: work here matters everywhere. Work alongside the brightest minds in the biopharmaceutical industry taking down walls and removing barriers to speed our customers' delivery of important therapies to patients. We are strategic thinkers who actively seek different perspectives, whether across offices or across oceans. Because we solve some of the toughest challenges facing the most prestigious healthcare companies today, you'll gain exposure and be supported with comprehensive resources including emerging technologies, data, science and knowledge sharing.

The diversification and breadth of Syneos Health creates a multitude of career paths and employment opportunities. We're a growing, global company dedicated to advancing our talent past their initial role. Discover what our 29,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients' lives around the world. Selecting us as an employer secures a career in which you're guaranteed to:

• Partner with the most diverse team of experts in the industry.
• From the top down, our people are inspiring.
• Everyone has a voice and is encouraged to use it.
• Work in specialized Syneos Health teams that are therapeutically or functionally aligned for expert collaboration.
• We assemble clinical teams where everyone, from CRAs to senior management, is skilled in the same therapeutic area or customer teams. With this structure, everyone on your team speaks the same language and can deliver unique insights into the therapeutic environment and patient population.
• We are partners with purpose.
• We integrate seamlessly with our customers and do what's best for their success.
• Our people provide the brilliant ideas, valuable insights and endless energy that accelerates the impact of life changing therapies worldwide.