Digital Mktg Advisory Senior Analyst

8102 ASOL-Mumbai STPI Company; Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Accenture is seeking a Traffic Coordinator / Digital Project Manager to optimize media campaigns using Flashtalking, collaborate with PMs, and implement DCO strategies for personalized ads.

The role requires 5+ years in ad ops or traffic, agency experience, and a degree in marketing, advertising, or business; strong organizational and communication skills are essential to deliver high-quality assets on time.

Qualifications

• Five+ years of ad ops or traffic experience with a focus on Flashtalking and DCO.
• Bachelor's degree in marketing, advertising, business, or a related field.
• Strong understanding of the digital advertising ecosystem, including ad sizes, ad types, and ad specs.

Responsibilities

• Sets up, manages, and optimizes media campaigns using the Flashtalking platform.
• Develops DCO strategies to enhance ad personalization and effectiveness.
• Collaborates with cross-functional teams to ensure seamless project execution.
• Ensures deliverables meet client specifications and quality standards.
• Manages multiple projects end-to-end with on-time delivery.

Skills

Digital Project Management

Ad ops / traffic

Flashtalking

DCO

Email marketing

Organizational skills

Interpersonal communications

Education

Bachelor's degree in marketing, advertising, business or related field

Tools

Flashtalking platform

Job description

Skill required: Marketing Operations - Digital Project Management Designation: Digital Mktg Advisory Senior Analyst Qualifications:Any Graduation Years of Experience:5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• The traffic coordinator is responsible for ensuring the optimization and smooth execution of media campaigns using the Flashtalking platform. This person collaborates closely with project managers (PMs) to facilitate ad placements, applies dynamic creative optimization (DCO) strategies for enhanced ad personalization, and serves as the final quality assurance checkpoint before assets deliver
• Role requires Digital Marketing Ads Promotion creation design
• Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies.
• It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.

What are we looking for?

• Primary skill - Digital Project Management - P1
• Five+ years of ad ops or traffic experience with a focus on Flashtalking and DCO.
• Ad agency experience required.
• Bachelors degree in marketing, advertising, business, or a related field.
• Strong understanding of the digital advertising ecosystem, including digital ad sizes, ad types, and ad specs.
• Email marketing campaign experience preferred.
• Excellent organization and time management skills.
• Exceptional written, verbal, and interpersonal communications with great attention to detail.
• Comfortable managing competing demands,

Roles and Responsibilities:

• Sets up, manages, and optimizes media campaign using the Flashtalking platform.
• Grows a deep understanding of DCO strategies to enhance ad personalization and effectiveness.
• Works closely with cross-functional teams, including creative, technical, and account management, to ensure seamless project execution.
• Acts as last line of defense before creative assets are sent to agency partners. Must ensure all deliverables meet the highest quality standards and adhere to client specifications.
• Manages multiple projects from end to end, ensuring on-time delivery.
• Attends project kickoffs, status meetings, and agency-partner meetings regularly.
• Builds strong relationships with both agency partners and internal teams to execute the highest-quality deliverables

Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise, and global delivery capability. Our broad range of services, solutions, and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture