Digital Mktg Advisory Associate Manager

Accenture; Mumbai; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Accenture is seeking a Digital Mktg Advisory Associate Manager in Mumbai, India. This role focuses on balancing marketing complexity while driving performance through data and technology.

The ideal candidate has 10 to 14 years of experience, strong analytical skills, and proficiency in tools like Unica and SQL. Responsibilities include managing email marketing campaigns, optimizing processes, and collaborating with cross-functional teams to ensure engagement and conversion results.

Qualifications

• 10 to 14 years of experience in Marketing.
• Strong analytical skills and expertise in campaign management.
• Experience in managing teams and working collaboratively.

Responsibilities

• Oversee Email Marketing and Campaign Audience segmentation.
• Drive targeted, data-driven campaigns with effective segmentation.
• Optimize marketing processes and improve efficiency.

Skills

Email Marketing

Campaign Management

Data Analysis

Attention to Detail

Marketing Technologies

Education

Any Graduation

Tools

Unica

SQL

SFMC

Job description

Skill required: Marketing Operations - Campaign Management

Designation: Digital Mktg Advisory Associate Manager

Qualifications: Any Graduation

Years of Experience: 10 to 14 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

• The lead for Email Marketing and Campaign Audience is responsible for overseeing Email Marketing and Campaign Audience Segmentation deliveries. This role drives targeted, data driven campaigns through effective segmentation, personalization and performance optimization. The position leads audience planning and execution, partners with cross functional teams and ensures campaigns align with business goals while delivering measurable engagement and conversion results.
• Would be ideal if the person is proficient in Unica, SQL and SFMC.

Roles and Responsibilities

• Analyze and solve moderately complex problems.
• Create new solutions, leveraging and, where needed, adapting existing methods and procedures.
• Understand the strategic direction set by senior management as it relates to team goals.
• Primary upward interaction is with direct supervisor or team leads.
• Interact with peers and/or management levels at a client and/or within Accenture.
• Require minimal guidance when determining methods and procedures on new assignments.
• Make decisions that often impact the team in which they reside and occasionally impact other teams.
• Manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture.
• May require working in rotational shifts.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.