Digital Marketing Trainer

IPCS Global; Kerala; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Industry-aligned training

Hands-on projects

Career guidance

Job summary

IPCS Global Solutions Private Limited is seeking a skilled Digital Marketing Trainer to deliver industry-oriented training across SEO, SEM, social media marketing, content, email marketing, analytics, and AI-powered tools. The trainer will conduct both theoretical and practical sessions and guide students through live projects to prepare them for digital marketing careers.

The role involves developing training materials, evaluating learner performance, and coordinating with the placement team to

Qualifications

• Practical experience delivering industry-oriented digital marketing training.
• Experience teaching SEO, SEM, social media, content, email marketing, analytics.
• Ability to guide live projects and evaluate student performance.

Responsibilities

• Deliver structured training sessions on digital marketing concepts and tools.
• Lead hands-on labs using WordPress, Google Ads, and analytics platforms.
• Evaluate student progress and provide constructive feedback.

Skills

SEO

Google Ads

Meta Ads Manager

Social Media Marketing

Content Marketing

Email Marketing

Analytics

AI Tools

Tools

WordPress

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads Manager

Job description

Job Summary

We are looking for a skilled and enthusiastic Digital Marketing Trainer to deliver industry-oriented training in digital marketing strategies, tools, and platforms. The candidate should have practical experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, content marketing, email marketing, analytics, and AI-powered marketing tools.

The trainer will be responsible for conducting theoretical and practical sessions, guiding students through live projects, evaluating their performance, developing training materials, and preparing students for digital marketing careers.

A. Training and Knowledge Delivery

• Conduct structured training sessions in Digital Marketing.
• Teach SEO, SEM, Google Ads, social media marketing, content marketing, email marketing, and web analytics.
• Explain digital marketing concepts using practical examples and industry scenarios.
• Train students in keyword research, competitor analysis, audience targeting, campaign planning, and performance measurement.
• Introduce AI-powered tools for content creation, campaign optimization, research, and marketing automation.
• Keep training content updated with changes in digital marketing platforms and industry practices.

B. Practical Training and Live Projects

• Conduct hands-on sessions using relevant digital marketing tools and platforms.
• Guide students in creating and optimizing WordPress websites and landing pages.
• Provide practical training in Google Ads, Meta Ads Manager, Google Search Console, Google Analytics 4, Google Business Profile, and Google Tag Manager.
• Guide students in SEO audits, keyword mapping, on-page optimization, technical SEO, and local SEO.
• Assign social media content planning, creative development, and campaign management tasks.
• Train students to analyze impressions, clicks, CTR, CPC, conversions, CPA, ROAS, and other campaign performance metrics.
• Guide students in developing portfolio projects and documenting campaign results.

C. Student Evaluation and Mentoring

• Conduct regular assessments, practical examinations, assignments, and project reviews.
• Evaluate students' technical knowledge, campaign execution, analytical skills, and creativity.
• Monitor attendance, syllabus completion, student progress, and practical competency.
• Identify students who require additional support and conduct doubt-clearing sessions.
• Maintain student evaluation records and provide constructive feedback.
• Guide students in preparing professional portfolios and presenting their projects.

D. Placement and Career Readiness

• Prepare students for digital marketing interviews and practical assessments.
• Conduct mock interviews and scenario-based marketing exercises.
• Guide students in preparing resumes, portfolios, case studies, and campaign reports.

Familiarize students with industry roles such as SEO Executive, PPC Executive, Social Media Executive, Digital Marketing Executive, and Performance Marketing Specialist.

Coordinate with the placement team to improve student employability.

E. Academic and Administrative Responsibilities

• Prepare lesson plans, presentations, notes, assignments, question banks, and practical exercises.
• Follow the approved syllabus and training timetable.
• Maintain attendance, student progress trackers, assessment records, and training reports.
• Participate in faculty training, technical meetings, curriculum reviews, and academic activities.
• Coordinate with the Technical Head, branch management, and other trainers to maintain training quality.
• Ensure that students receive practical exposure and complete projects within the prescribed timeline.

Required Technical Skills

• Search Engine Optimization (SEO), including on-page, off-page, technical, and local SEO.
• Google Ads, including Search campaigns, Display campaigns, and Performance Max.
• Meta Ads, including Facebook and Instagram advertising.
• Social media…