Digital Marketing Specialist - SEO, Website & Social Strategy (EdTech)

Uplers; Remote; INR 15,00,000 - 17,00,000; Full time

Job summary

A leading EdTech innovator is seeking a Digital Marketing Specialist to drive organic growth through SEO strategies and social media content. The ideal candidate will have 3-5 years of experience in digital marketing, a strong focus on SEO, and be adept at data analytics tools like GA4 and SEMrush. This full-time position offers flexible remote work and allows you to make a significant impact in a rapidly growing field. If you have a passion for education and the skills to elevate brand presence online, we want to hear from you.

Benefits

Flexible working hours

Impactful role in EdTech

Collaborative team environment

Qualifications

• 3–5 years of experience in digital marketing focused on organic growth.
• Deep knowledge of SEO best practices, website optimization, and content strategy.
• Excellent written and verbal communication skills.

Responsibilities

• Lead digital growth by managing the website and SEO strategy.
• Oversee website structure, performance, and user experience.
• Manage social media presence across multiple platforms.

Skills

Conversion Tracking

Keyword Research

Start Up Experience

Cross-border marketing

Edtech Experience

Ga4 expertise

Google Ads

Google Search Console

Meta Ads

SEO strategy

Website & Content Strategy

Technical SEO

Tools

Google Analytics (GA4)

SEMrush

Job description

Experience: 3.00 + years

Salary: INR 1500000-1700000 / year (based on experience)

Expected Notice Period: 15 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Permanent position (Payroll and Compliance to be managed by: MM)

What do you need for this opportunity?

Must have skills required: Conversion Tracking, Keyword Research, Start Up Experience, Cross-border marketing, Edtech Experience, Ga4 expertise, Google Ads, Google Search Console, Meta Ads, seo strategy, Website & Content Strategy, Technical SEO

Digital Marketing Specialist - SEO, Website & Social Strategy (EdTech)

Lead Organic Digital Growth for an EdTech Innovator

Are you a strategic digital marketer passionate about education, SEO, and building high-impact web and social experiences? MentoMind, a fast-growing EdTech innovator, is seeking a Digital Marketing Specialist to drive our organic growth through smart content, website optimization, social media strategy, with paid campaigns as a supporting channel.

About MentoMind

MentoMind is on a mission to make learning more engaging, effective, and accessible. We're creating cutting-edge educational experiences, and we need a digital marketer who can elevate our brand through organic visibility, strategic content, and community engagement.

What You'll Do

You’ll lead digital growth by managing and optimizing our website, SEO strategy, and social media presence, with paid media acting as a supporting channel.

Website & Content Strategy

• Oversee website structure, performance, and user experience.
• Collaborate with designers and developers to build a modern, high-converting website that reflects our brand and educational mission.
• Regularly add and optimize SEO-focused content (blog posts, landing pages, product pages).

SEO Strategy

• Develop and execute comprehensive on-page, off-page, technical, and local SEO strategies tailored to the EdTech space.
• Conduct keyword research, competitor analysis, and site audits.
• Monitor and improve search visibility using tools like Google Search Console, SEMrush, etc.

Social Media Strategy

• Manage our presence across LinkedIn, Instagram, Facebook, and YouTube.
• Plan and execute an organic content calendar that supports educational messaging and brand growth.
• Analyze performance and refine strategy based on engagement and audience insights.

Paid Media

• Assist in running and optimizing Google Ads and Meta Ads campaigns.
• Collaborate on organic assets (content and landing pages) to support paid conversion goals.
• Analyze campaign data to inform cross-channel strategy.

Analytics & Optimization

• Track KPIs across website, SEO, and social platforms.
• Use GA4, Google Tag Manager, and related tools to measure performance and guide improvements.

What You’ll Bring

• 3–5+ years of experience in digital marketing, with a strong emphasis on organic growth (SEO, content, website, and social media).
• Deep knowledge of SEO best practices, website optimization, and content strategy.
• Experience managing and growing brand presence on social media platforms.
• Proficiency in tools such as Google Analytics (GA4), Google Search Console, SEMrush, or similar platforms.
• Familiarity with running and supporting Google Ads and Meta Ads campaigns.
• Excellent written and verbal communication skills.
• Experience in EdTech, e-learning, or education-focused campaigns.

Why Join MentoMind?

• Work remotely with flexible hours (Eastern Time Zone overlap required)
• Make a real impact in the growing EdTech space
• Collaborate with a passionate team of educators, creators, and technologists
• Opportunity to lead and shape the company’s digital marketing direction

If you’re excited to lead organic digital growth in the EdTech space through website excellence, SEO mastery, and social media storytelling, we want to hear from you.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet