Digital Marketing Specialist (Remote)

TechClass; India; Remote; INR 600,000 - 1,200,000; Full time

Job summary

TechClass, a leading eLearning provider, is seeking a Digital Marketing Specialist to join their remote team. The ideal candidate will excel in content creation, social media marketing, and reporting, with a strong focus on achieving marketing goals. This full-time role offers an opportunity to contribute to innovative educational solutions and engage with a dynamic team.

Qualifications

• 3+ years of hands-on experience in digital marketing.
• Proven experience with Canva for content design.
• Strong English language proficiency, both written and verbal.

Responsibilities

• Create and publish engaging social media content.
• Plan and manage a content calendar aligned with marketing goals.
• Track and report on key performance indicators (KPIs).

Skills

Time Management

Content Creation

Social Media Marketing

Campaign Execution

Digital Communications

Copywriting

Reporting

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Canva

Job description

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Operation and Strategy Manager @ TechClass

COMPANY:

TechClass is a leading eLearning provider, dedicated to delivering high-quality, engaging, and accessible educational content to learners worldwide. Our mission is to empower individuals and organizations to achieve their learning and development goals through our innovative and user-friendly platform.

OVERVIEW:

We are currently seeking a highly focused and results-driven Digital Marketing Specialist to join our team remotely. The ideal candidate will demonstrate exceptional time management, content creation, and reporting skills, with a strong background in social media marketing, campaign execution, and digital communications. Attention to deadlines and delivery commitments is critical for this role.

KEY RESPONSIBILITIES:

• Create and publish engaging social media content using Canva, maintaining consistent branding and messaging across platforms (LinkedIn, Facebook, Instagram, X, YouTube, TikTok).
• Plan and manage a content calendar aligned with TechClass’s marketing goals and business objectives.
• Take full ownership of publishing and managing blog posts produced by content writers.
• Write and refine compelling marketing copy for social media posts, website content, newsletters, and landing pages.
• Conduct profiling of prospects and leads, contributing to targeted communication and personalized marketing efforts.
• Track and report on key performance indicators (KPIs) related to engagement, content reach, and campaign performance.
• Deliver concise and actionable reports to stakeholders, showcasing campaign outcomes, audience insights, and opportunities for improvement.
• Collaborate with internal teams to ensure marketing strategies are fully integrated and delivered on time.
• Stay informed about digital marketing trends and apply best practices to continuously optimize TechClass's outreach and engagement.

REQUIRED SKILLS AND QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience in digital marketing, preferably within the eLearning or education industry.
• Proven experience with Canva for content design and social media campaign execution.
• Demonstrated ability to create compelling marketing content and manage publishing schedules.
• Strong copywriting skills with a keen eye for tone, clarity, and engagement.
• Excellent reporting and communication skills, with a history of producing actionable marketing reports.
• Strong English language proficiency, both written and verbal, essential for content creation and internal communication.
• Effective time management, task prioritization, and the ability to meet deadlines in a remote work environment.
• Ability to work both independently and collaboratively, contributing proactively to team objectives.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• E-Learning Providers