Digital Marketing Specialist in Jalandhar

Abroad Uni Network Limited; Jalandhar; On-site; INR 4,00,000 - 6,00,000; Full time

Job summary

A leading student recruitment agency in India seeks a Digital Marketing Specialist to manage and execute digital marketing strategies across platforms including Google and social media. The role involves creating engaging content, performing SEO activities, and analyzing campaign performance. Ideal candidates should have a strong grasp of digital marketing and proven experience in social media management. Join a growing agency that helps students navigate their study-abroad journeys.

Qualifications

• Proven experience in managing digital marketing campaigns.
• Strong understanding of SEO, especially for YouTube.
• Ability to analyze data and derive actionable insights.

Responsibilities

• Manage digital marketing strategies across various platforms.
• Create and publish engaging content aligned with brand goals.
• Track and optimize performance through various analytics tools.

Skills

SEO optimization

Social media management

Content creation

Digital marketing strategies

Data analysis

Tools

Google Analytics

Google Search Console

Meta Ads

YouTube Studio

Job description

Key Responsibilities

• Plan, execute, and manage digital marketing strategies across Google, YouTube, Facebook, Instagram, and other social platforms
• Create, schedule, and publish engaging posts, reels, shorts, and videos aligned with brand and campaign goals
• Perform SEO activities including keyword research, competitor analysis, on-page optimization, technical SEO basics, and off-page link building
• Manage social media marketing across Facebook, Instagram, YouTube, and LinkedIn with consistent brand voice and growth focus
• Optimize YouTube SEO through titles, descriptions, tags, thumbnails, playlists, and channel optimization
• Improve YouTube watch time, CTR, subscriber growth, and overall channel performance
• Monitor and optimize Google search rankings, organic traffic, and website visibility
• Plan and maintain content calendars for social media and YouTube
• Analyze performance using Google Analytics, Google Search Console, Meta Insights, and YouTube Studio
• Track KPIs including engagement, reach, impressions, leads, and conversions
• Manage Facebook and Instagram pages, handle comments/messages, and engage with the audience
• Coordinate with designers, video editors, and content writers to ensure high-quality content output
• Stay updated on digital marketing trends, SEO algorithm updates, and social media best practices
• Prepare weekly and monthly performance reports with actionable insights
• Support paid campaigns as required, including basic Meta Ads and Google Ads
• Ensure consistent brand representation across all digital platforms

About Company: Abroad Uni Network Limited is a leading student recruitment agency that simplifies the study‑abroad search, application, and acceptance process by connecting international student recruitment partners with academic institutions on a single, unified platform.

Founded in 2019 by Mr. Pranjal Singh, the company is registered with the Registrar of Companies for England and Wales (Company Number: 14442927).

We have built partnerships with over 2,600 secondary and post‑secondary institutions and universities across key study destinations, including the USA, UK, Australia, Canada, New Zealand, Singapore, as well as several Schengen and other European countries.

Currently, we collaborate with 500+ recruitment partners across East Asia and South Asia and are actively expanding our global student recruitment agent network.