Digital Marketing Specialist – Analytics and Web

Wolters Kluwer N.V.; Gurgaon; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Well-being benefits

Job summary

Wolters Kluwer N.V. in Gurgaon, India, seeks a Digital Marketing Specialist focused on analytics to drive global digital marketing initiatives in the Health division. You will lead analytics, dashboarding, and Sitecore CMS-based content experiments while partnering with Asian and global teams.

The role blends marketing analytics, CMS management, and strategic consulting, requiring 5–7 years in digital marketing, a BS/BA, and proficiency in GA4, Data Studio, SEO, A/B testing, and Power BI.

Qualifications

• Education: Bachelor’s Degree is a minimum.
• Must have GA4 and Google Data Studio.
• 5–7 years of experience in digital marketing and analytics.

Responsibilities

• Analytics & Reporting: Analyze and visualize data using GA4, Data Studio, Power BI and Fabric; develop dashboards and reports.
• Website Management: Edit and maintain web pages via Sitecore CMS; launch and monitor A/B tests.
• Consultative Strategy: Act as a marketing consultant for Asian and global teams and share best practices.
• Other Duties: Performs other duties as assigned.

Skills

GA4

Data Studio

Sitecore CMS

SEO basics

A/B testing

Power BI

Fabric

Education

Bachelor's Degree

Tools

Sitecore

GA4

Fabric

Job description

About the Role

As a Digital Marketing Specialist, with a primary focus on marketing analytics, in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities across digital marketing analytics, content management systems (CMS), and consultative marketing strategy.

In this role, you will

Serve as the health division digital team’s analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data. Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts. Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement and performance metrics. Contribute to website management efforts, including editing and maintaining web pages and related taxonomy using Sitecore CMS, ensuring they align with measurement needs. Launch and monitor A/B tests within Sitecore to enhance user experiences and performance. Act as a trusted digital marketing consultant for Asian and global marketing teams, providing strategic recommendations to elevate digital campaigns and user experiences. Stay informed on digital marketing trends, share best practices, and contribute to cross-team communication initiatives.

Responsibilities

• Analytics & Reporting (70%) – Analyze and visualize web performance and engagement data using Google Analytics 4 (GA4), Google Data Studio, PowerBI and Fabric. Develop dashboards and reports to track KPIs, identify trends, and provide actionable insights. Measure efforts around A/B testing and conversion rate optimization to improve engagement and performance metrics.
• Website Management (15%) – Ability to edit and maintain web pages using Sitecore CMS to apply edits, as needed, to align with measurement needs. Launch and monitor A/B tests within Sitecore.
• Consultative Strategy (15%) – Act as a digital marketing consultant for Asian and global marketing teams. Provide strategic recommendations to enhance digital campaigns and user experiences. Stay updated on digital marketing trends and share best practices across teams. Participate in communication initiatives that extend beyond direct responsibilities. Be flexible, proactive, and a creative team player.
• Other Duties – Performs other duties as assigned.

Job Qualifications

• Education: Bachelor's Degree (BS/ BA) is a minimum.
• Experience 5-7 years of relevant experience in digital marketing and analytics.
• Must-Have Skills – Analytics Expertise: Proficiency in Google Analytics 4 (GA4) and Google Data Studio. CMS Experience: Hands‑on experience with Sitecore or similar web content management systems. Strategic Thinking: Ability to provide consultative support and strategic recommendations. Strong understanding of SEO, web performance metrics, and digital marketing trends.
• Preferred Skills – Experience with Microsoft PowerBi and Fabric or similar tools. Experience with A/B testing tools and conversion rate optimization.
• Soft Skills – Excellent communication and collaboration skills to work with cross‑functional teams. Analytical mindset with a knack for problem‑solving. Ability to manage multiple projects and meet deadlines in a fast‑paced environment.

Company Culture

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day.

Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains.

With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Well-being Benefits

Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.