Digital Marketing Specialist

OPM; Malappuram; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A digital marketing firm is seeking a Digital Marketing Specialist to join their team in Edappal, India. The ideal candidate will have strong skills in SEO, social media marketing, and WordPress. Responsibilities include planning and implementing marketing campaigns, managing social media accounts, and optimizing websites. Candidates should have 0-2 years of relevant experience and good English communication skills. This is a great opportunity to grow in a dynamic environment.

Qualifications

• 0–2 years of experience in digital marketing or a related field.
• Strong understanding of SEO (on‑page, off‑page, and technical basics).
• Knowledge of social media marketing tools and trends.

Responsibilities

• Plan and implement digital marketing campaigns across multiple channels.
• Perform on‑page and off‑page SEO to improve website rankings and traffic.
• Manage and grow social media accounts (Instagram, Facebook, LinkedIn, etc.).

Skills

SEO knowledge

Social media marketing

Analytical skills

Creativity

Basic WordPress proficiency

Tools

Google Analytics

Meta Business Suite

Search Console

Job description

About the Role:

We’re looking for a Digital Marketing Specialist to join our growing team in Edappal. The ideal candidate is creative, analytical, and eager to learn — with hands‑on knowledge of SEO, social media marketing, and WordPress. You’ll play an active role in executing marketing campaigns, optimizing websites for search engines, and building strong digital presence for our brands.

Key Responsibilities:

• Plan and implement digital marketing campaigns across multiple channels.
• Perform on‑page and off‑page SEO to improve website rankings and traffic.
• Conduct keyword research, competitor analysis, and backlink‑building strategies.
• Manage and grow social media accounts (Instagram, Facebook, LinkedIn, etc.).
• Create and schedule engaging content for social media platforms.
• Update and maintain company websites using WordPress.
• Monitor website analytics and campaign performance to generate reports.
• Collaborate with the content and design team to deliver impactful digital assets.

Requirements:

• 0–2 years of experience in digital marketing or a related field.
• Strong understanding of SEO (on‑page, off‑page, and technical basics).
• Knowledge of social media marketing tools and trends.
• Basic proficiency in WordPress (posting blogs, page edits, plugins, etc.).
• Familiar with Google Analytics, Search Console, and Meta Business Suite.
• Good communication and writing skills in English.
• Ability to multitask and work collaboratively in a fast‑paced environment.