Digital Marketing Specialist

Hireologist; Bengaluru; Presencial; INR 450.000 - 750.000; Jornada completa

Descripción de la vacante

Hireologist in Bengaluru is seeking a creative Digital Marketing & Content Creator to lead our digital marketing activities, social media presence, and content initiatives.

The role requires independent content creation, campaign execution, and improving online brand visibility across LinkedIn, Instagram, Facebook, and YouTube. You'll plan monthly calendars and collaborate with designers and influencers.

Formación

• 2-4 years of experience in digital marketing, social media marketing, content creation, or a similar role.

Responsabilidades

• Develop and execute digital marketing strategies across social media and other digital channels.
• Manage and grow the company's presence on LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content, including reels, videos, social media posts, carousels, blogs, and creatives.
• Plan and manage monthly content calendars aligned with business and marketing objectives.
• Conceptualize and execute short-form videos and social media campaigns.
• Conduct competitor, market, and audience research to identify growth opportunities.
• Support paid advertising campaigns through setup, monitoring, and performance tracking.
• Monitor digital marketing metrics and prepare performance reports.
• Collaborate with internal teams to develop relevant and engaging marketing content.
• Stay updated on social media trends, platform algorithms, and emerging digital marketing tools.
• Support SEO, website content, email marketing, and other digital marketing initiatives.
• Coordinate with designers, influencers, agencies, and external stakeholders as required.

Conocimientos

Social media management

Content creation

Copywriting

Brand management

Herramientas

Canva

CapCut

Adobe Creative Suite

Google Ads

Meta Ads

Google Analytics

Descripción del empleo

We are looking for a creative and performance-driven Digital Marketing & Content Creator to manage our digital marketing activities, social media presence, and content creation initiatives.

The ideal candidate should have a strong understanding of social media platforms, content trends, and digital marketing strategies, along with the ability to independently create engaging content, execute campaigns, and improve online brand visibility.

Key Responsibilities

• Develop and execute digital marketing strategies across social media and other digital channels.
• Manage and grow the company's presence on LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content, including reels, videos, social media posts, carousels, blogs, and creatives.
• Plan and manage monthly content calendars aligned with business and marketing objectives.
• Conceptualize and execute short-form videos and social media campaigns.
• Conduct competitor, market, and audience research to identify growth opportunities.
• Support paid advertising campaigns through setup, monitoring, and performance tracking.
• Monitor digital marketing metrics and prepare performance reports.
• Collaborate with internal teams to develop relevant and engaging marketing content.
• Stay updated on social media trends, platform algorithms, and emerging digital marketing tools.
• Support SEO, website content, email marketing, and other digital marketing initiatives.
• Coordinate with designers, influencers, agencies, and external stakeholders as required.

Requirements

• 2-4 years of experience in digital marketing, social media marketing, content creation, or a similar role.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Proven ability to create engaging, original, and audience-focused content.
• Hands-on experience with Canva, CapCut, Adobe Creative Suite, or similar content creation tools.
• Basic knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and performance marketing.
• Excellent written and verbal communication skills.
• Strong creative thinking and the ability to develop fresh content ideas.
• Ability to manage multiple projects and meet deadlines.
• A portfolio showcasing previous content, social media campaigns, or creative work will be an added advantage.

Key Skills

• Digital Marketing & Social Media Management
• Content Creation & Copywriting
• Reels and Short-Form Video Production
• Canva, CapCut, or Adobe Creative Suite
• Meta Ads & Google Ads
• Brand Management
• Digital Analytics & Performance Reporting