Digital Marketing Manager

Indian Institute of Organics; Udaipur District; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A leading organic institute in Udaipur is seeking a results-driven Digital Marketing Manager to lead online initiatives and drive e-commerce growth. Responsibilities include developing marketing strategies, managing performance marketing campaigns, and leading SEO efforts. Candidates should possess a Bachelor’s degree or MBA, with 3-6+ years of digital marketing experience, particularly in e-commerce. Strong capabilities in performance marketing and analytics tools are essential. This full-time position offers negotiable salary and typical office hours.

Qualifications

• 3-6+ years of digital marketing experience, ideally in e-commerce or D2C.
• Strong expertise in performance marketing, SEO, CRM, and analytics tools.
• Excellent analytical, communication, and project management skills.

Responsibilities

• Develop and execute digital marketing strategies aligned with e-commerce goals.
• Plan, run, and optimize performance marketing campaigns.
• Lead SEO initiatives including keyword strategy and content planning.
• Manage social media presence and content calendars.
• Monitor web analytics and generate performance insights.

Skills

Performance marketing

SEO

CRM

Analytics tools

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Tools

GA4

Looker Studio

Shopify

Magento

WooCommerce

Job description

We are looking for a results-driven Digital Marketing Manager to lead our online marketing initiatives and accelerate e-commerce growth. The role involves ownership of customer acquisition, retention, brand presence, and digital performance across channels.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with e-commerce goals.
• Plan, run, and optimize performance marketing campaigns (Google Ads, Meta, Tik Tok, programmatic, marketplaces) to achieve ROAS, CAC, and revenue targets.
• Lead SEO initiatives: keyword strategy, on-page/off-page optimization, and content planning.
• Oversee CRM and retention activities including email, SMS, and automation workflows.
• Manage social media presence, content calendars, influencer partnerships, and community engagement.
• Monitor web analytics (GA4, Looker Studio) and generate performance insights and reports.
• Improve website conversion rates through CRO, A/B testing, and UX collaboration.
• Manage agency partners, freelancers, and coordinate with internal teams (creative, tech, merchandizing).

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 3-6+ years of digital marketing experience, ideally in e-commerce or D2C.
• Strong expertise in performance marketing, SEO, CRM, and analytics tools.
• Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce) is a plus.
• Excellent analytical, communication, and project management skills.

Company Information

• Company Name: Indian Institute of Organics
• Job Type: Full-time
• Experience: Minimum 3 year
• Salary: Negotiable
• Job timing: 09:00 AM to 06:00 PM (6 WORKING DAYS)
• Work Location: 1/265 Pratap Nagar, Udaipur 313001

Interested candidates can reply through the post or email their resume to [e-mail]