Digital Marketing Manager

Braand School; Siliguri; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A leading educational institution in Siliguri is seeking a thoughtful Ad Specialist / Performance Marketer to generate leads across multiple projects. You will brainstorm campaign strategies, run and optimize Meta and Google lead-gen campaigns, and communicate clearly with team members. This role requires a problem-solver with a strong work ethic and accountability. The ideal candidate should own a laptop and be comfortable managing several diverse projects at once, ensuring steady improvement in performance.

Qualifications

• Must have own laptop.
• Skill, passion, and a problem-solving mindset required.

Responsibilities

• Brainstorm campaign ideas and plan strategies for different brands.
• Run and optimize Meta/Google lead-gen campaigns.
• Comfortably handle multiple varied projects simultaneously.
• Bring honesty, accountability, and clear communication to the work.

Skills

Campaign brainstorming

Running Meta/Google campaigns

Handling multiple projects

Clear communication

Job description

We’re looking for a thoughtful, Ad Specialist / Performance Marketer who’s confident in generating leads across 5–6 projects at the same time, especially for diverse products and services. More than just operating ad tools, we want someone who can think, brainstorm, and craft campaign ideas — someone who understands audiences, positioning, and intent before spending money. This role is about planning and shaping campaign strategies, experimenting with concepts, refining targeting, and steadily improving results. You should be someone who values trust, clarity, and ownership — confident about bringing leads, honest about performance, and patient enough to iterate instead of over-promising.

Major expectations

• Can brainstorm campaign ideas and plan strategies for different brands
• Able to run and optimise Meta / Google lead-gen campaigns
• Comfortable handling multiple varied projects simultaneously
• Brings honesty, accountability, and clear communication to the work

Basic criteria

• Must have own laptop
• Should have skill, passion, and a thinking/problem-solving mindset