Digital Marketing Manager

Doon Institute Of Medical Science; New Delhi, Dehradun; On-site; INR 6,00,000 - 9,00,000; Full time

Job summary

A premier educational institute in New Delhi is seeking a Digital Marketing Manager to lead and execute its digital marketing strategy. The ideal candidate will enhance online visibility, drive student admissions through digital platforms, and improve brand presence. A bachelor's or master's in marketing is required, along with 3-8 years of relevant experience in digital marketing, preferably in the education sector. This position offers an exciting opportunity to influence student engagement and growth.

Qualifications

• 3-8 years of experience in digital marketing, preferably in the education sector.
• Strong analytical skills and experience with reporting tools.
• Excellent communication, leadership, and project management skills.

Responsibilities

• Develop and implement digital marketing strategies aligned with institutional goals.
• Run and manage paid campaigns on Google Ads and other platforms.
• Oversee website SEO to improve search rankings.
• Develop a social media calendar and manage content across platforms.
• Manage lead generation funnels and integrate with CRM tools.
• Prepare monthly reports with actionable insights and recommendations.

Skills

Digital marketing strategy

Paid campaign management

SEO

Content management

Social media management

Lead generation

Analytics

Education

Bachelor's or master's degree in marketing or related field

Tools

Google Ads

Meta Business Suite

SEO tools

CRM tools

Job description

Job Title: Digital Marketing Manager
Location: Dehradun, Uttarakhand/Delhi, Okhla
Institution: Doon Institute of Medical Sciences (DIMS), Dehradun
Department: Marketing & Communications
Reporting To: Executive Director

About the Institution:

Doon Institute of Medical Sciences (DIMS), located in Dehradun, Sahaspur, is a premier medical and paramedical education institution offering courses in BAMS, Nursing, Paramedical, and Allied Health Sciences. Our mission is to impart quality healthcare education and produce skilled professionals who contribute meaningfully to society.

Position Overview:

We are seeking a dynamic and results-driven Digital Marketing Manager to lead and execute our digital marketing strategy. The ideal candidate will be responsible for increasing the online visibility of DIMS, driving student admissions through digital platforms, and enhancing our brand presence across various online channels.

Key Responsibilities:

• Strategy & Planning:
• Develop and implement digital marketing strategies aligned with institutional goals.
• Plan and execute campaigns for student admissions, events, and brand awareness.
• Performance Marketing:
• Run and manage paid campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.
• Monitor and optimize campaign performance to maximize ROI and lead conversion.
• SEO & Content Management:
• Oversee website SEO (on-page and off-page) to improve search rankings.
• Coordinate with content creators for blog posts, newsletters, and website updates.
• Social Media Management:
• Develop a social media calendar and manage content across platforms (Facebook, Instagram, YouTube, LinkedIn, etc.).
• Track engagement, growth, and performance metrics.
• Lead Generation & CRM:
• Manage lead generation funnels and integrate with CRM tools for nurturing prospects.
• Collaborate with the admissions team to ensure timely follow-ups and reporting.
• Analytics & Reporting:
• Use tools like Google Analytics, Facebook Insights, and others to analyze campaign performance.
• Prepare monthly reports with actionable insights and recommendations.

Qualifications:

• Bachelor's or masters degree in marketing, digital marketing, business administration, or a related field.
• Minimum 3-8 years of experience in digital marketing, preferably in the education sector.
• Proficiency in Google Ads, Meta Business Suite, SEO tools, and email marketing platforms.
• Strong analytical skills and experience with reporting tools.
• Excellent communication, leadership, and project management skills.